Ad Feature

What is a "Slaap Tiger" and will it catch on?

In last week's Ad Feature, Jonathan Cherry spoke about Cell C's controversial advert with the "leg-humping" dog and whether it was a clever marketing campaign or not.

This week, he turns his attention to the latest campaign from Vodacom - which is utilising the term "Slaap Tiger" as a way of describing those who are lagging behind and in need to "up" their game, even adding a dance move to add visual emphasis to the campaign.

Like the infamous Vodacom Meerkat from a few years ago, Jonathan foresees this dance move becoming popular at weddings and other occasions.

You have been warned!

Here's the advert:

PJ Powers: 1 - Tops at Spar: 0

The Advertising Standards Authority has upheld a complaint on PJ Powers' behalf after the Spar alcoholic division used the singer's name in an advertisement it claims was merely part of its larger "Pajama Party" marketing campaign.

Commentators have said it would have been better and easier for the retail group to have simply apologised and offer a retraction when the story broke, instead of trying to spin their way out of it, and simply dig themselves deeper into a hole.

Pick of the week:

Jonathan has selected the new advert for Nedbank Business Banking- which is the most expensive advert Nedbank has made and took seven months to produce.

Check it out:

Listen to the full Ad Feature below:


This article first appeared on 702 : What is a "Slaap Tiger" and will it catch on?


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