Ad Feature

What is a "Slaap Tiger" and will it catch on?

In last week's Ad Feature, Jonathan Cherry spoke about Cell C's controversial advert with the "leg-humping" dog and whether it was a clever marketing campaign or not.

This week, he turns his attention to the latest campaign from Vodacom - which is utilising the term "Slaap Tiger" as a way of describing those who are lagging behind and in need to "up" their game, even adding a dance move to add visual emphasis to the campaign.

Like the infamous Vodacom Meerkat from a few years ago, Jonathan foresees this dance move becoming popular at weddings and other occasions.

You have been warned!

Here's the advert:

PJ Powers: 1 - Tops at Spar: 0

The Advertising Standards Authority has upheld a complaint on PJ Powers' behalf after the Spar alcoholic division used the singer's name in an advertisement it claims was merely part of its larger "Pajama Party" marketing campaign.

Commentators have said it would have been better and easier for the retail group to have simply apologised and offer a retraction when the story broke, instead of trying to spin their way out of it, and simply dig themselves deeper into a hole.

Pick of the week:

Jonathan has selected the new advert for Nedbank Business Banking- which is the most expensive advert Nedbank has made and took seven months to produce.

Check it out:

Listen to the full Ad Feature below:


This article first appeared on 702 : What is a "Slaap Tiger" and will it catch on?


Recommended

by NEWSROOM AI
Read More
Nando’s owns the internet! VW tests diesel fumes on humans and monkeys...

Nando’s owns the internet! VW tests diesel fumes on humans and monkeys...

NATIVE VML's Ben Wagner gives Nando’s #MarkFishChallenge tweet a “hero” rating, but slams VW for yet another, huge PR blunder.

Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

The Money Show’s Bruce Whitfield asks ad expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

10 best South African ads of 2017

10 best South African ads of 2017

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

Jack Daniel's has the best Christmas advert ever

Jack Daniel's has the best Christmas advert ever

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

CellC ad generating reaction - but like taking a knife to a gunfight

CellC ad generating reaction - but like taking a knife to a gunfight

Many viewers have been outraged by Cell C's new advert featuring a dog getting intimate with a person's leg. Smart move by Cell C?

Popular articles
'My hubby is 75 and we still do it' - stories about sex on the other side of 50

'My hubby is 75 and we still do it' - stories about sex on the other side of 50

Is biology putting the brakes on your sexuality? Callers share their experiences of sex and growing older.

'Some weed plants with high levels of chemicals have been linked to psychosis'

'Some weed plants with high levels of chemicals have been linked to psychosis'

Naked Scientist, Chris Smith shares his insights on some of the risks associated with smoking marijuana.

[Watch] Dad breaks down when reunited with car sold to pay wife’s bills

[Watch] Dad breaks down when reunited with car sold to pay wife’s bills

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.

DStv Premium on a downward spiral, warns tech guru

DStv Premium on a downward spiral, warns tech guru

DStv has lost about 140 000 Premium subscribers to Netflix over the past two years, tech expert Arthur Goldstuck.

Tell me what you want: Study reveals most common sexual fantasies

Tell me what you want: Study reveals most common sexual fantasies

What are your sexual fantasies? Disclosure can bring sexual freedom, but it can also have downsides. A study lists the top trends.

Dr Eve busts myths about the female orgasm that could change your sex life

Dr Eve busts myths about the female orgasm that could change your sex life

As many as 1 in 3 women have trouble reaching orgasm when having sexual play, clinical sexologist Dr Eve explains.