This week, Rice critiqued the emotive new promotion for DStv “Price Lock” which he gave a “hero” rating.
DStv Premium Price Lock lets users sign up for R749 per month (it’s usually R809) if they sign a two-year contract.
The advert features a young couple in love, shortly after moving in together.
As time goes by their home starts taking shape; they get married and have a baby.
A lot can happen in two years; the voiceover reminds us.
Watch the advert below and scroll down for Rice’s interview.
Enjoy The Money Show, but miss it sometimes?
Get the best bits emailed to you daily, right after it ends:
Recommendedby NEWSROOM AI
Harold vs Bra Gift? Branding and advertising expert Andy Rice shares his opinion on Bruce Whitfield's The Money Show.
Do you resent seeing the same TV ads over and over? Bruce Whitfield interviews branding and advertising expert Andy Rice.
Branding and advertising expert Andy Rice slams Vodacom and MTN’s "playground fight over who has the better network".
Some were good, some were great, many were just plain awful. They all went viral.
The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice about Merc's stirring new ad.
Bruce Whitfield asks branding and advertising expert Andy Rice about a peculiar study that has creatives reaching for the tequila.
The inspiring South African choirU2's Beautiful Day at America's Got Talent quarter-finals.
Bruce Whitfield interviews Anthea Gardner, author of "Make Your Money Work for You: Think Big, Start Small".
Magda Wierzycka – Sygnia’s renegade CEO – on her attitude toward money (hopes and fears, successes and failures, etc.).
The reason for the leakage has been revealed, explains Table Mountain Aerial Cableway MD Wahida Parker.
Andile Ndlovu is a dancer with the Washington Ballet but is currently back in South Africa in Sleeping Beauty at the Artscape.
W Cape Traffic Chief Kenny Africa says private security working with the department is helping curb the stonings on the highway.
Gift of the Givers fears two South African men who went missing in Vietnam may have fallen prey to an organ harvesting syndicate.
Susan Galloway talks to Melanie Rice about the extensive public interest in the Packham and the Van Breda murder trials.