This week, Rice critiqued the emotive new promotion for DStv “Price Lock” which he gave a “hero” rating.
DStv Premium Price Lock lets users sign up for R749 per month (it’s usually R809) if they sign a two-year contract.
The advert features a young couple in love, shortly after moving in together.
As time goes by their home starts taking shape; they get married and have a baby.
A lot can happen in two years; the voiceover reminds us.
Watch the advert below and scroll down for Rice’s interview.
Enjoy The Money Show, but miss it sometimes?
Get the best bits emailed to you daily, right after it ends:
Recommendedby NEWSROOM AI
Harold vs Bra Gift? Branding and advertising expert Andy Rice shares his opinion on Bruce Whitfield's The Money Show.
Do you resent seeing the same TV ads over and over? Bruce Whitfield interviews branding and advertising expert Andy Rice.
Branding and advertising expert Andy Rice slams Vodacom and MTN’s "playground fight over who has the better network".
Some were good, some were great, many were just plain awful. They all went viral.
The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice about Merc's stirring new ad.
Bruce Whitfield asks branding and advertising expert Andy Rice about a peculiar study that has creatives reaching for the tequila.
SA Weather Services has forecast a cold front landing in the Western Cape late on Sunday night into Monday morning.
A 38-year-old Scarborough man was hijacked, forced into the boot of his car and later set it alight.
Climate scientist Dr Peter Johnson gives an analysis of the rainfall data and how much is needed to adequately replenish the dams.
These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.