The Science Of ...

The story of Marcel’s 'better than sex' frozen yoghurt

Marcel was the founder of the brand… He sold the business to a foreign investor… a sheikh that lives in Saudi Arabia… he travels the world, and he loves food. He visited South Africa, tried Marcel’s frozen yoghurt, and fell in love…

Nicole Westwig, Managing Director - Marcel's

English Toffee is the most popular flavour.

Nicole Westwig, Managing Director - Marcel's

Frozen yoghurt is a glorious icy dessert made with yoghurt.

The Money Show’s Bruce Whitfield interviewed Nicole Westwig, Managing Director at Marcel's, the company that introduced the splendid concept to South Africa.

Marcel’s started as a single outlet in Stellenbosch; today it has 24 across the country and one in Botswana.

Westwig discussed her company as well as the ins and outs of the frozen dessert industry.

For more detail listen to the interview in the audio below (and scroll down for more quotes from it).

We have our packed product in seven other African countries… We manufacture here…

Nicole Westwig, Managing Director - Marcel's

Ice cream doesn’t require ageing…

Nicole Westwig, Managing Director - Marcel's

Our packed products at retail outlets… we’ll see an increase there [when the economy is weak]… You can buy a litre tub and share it among your whole family…

Nicole Westwig, Managing Director - Marcel's

We need to look at international markets…

Nicole Westwig, Managing Director - Marcel's

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This article first appeared on 702 : The story of Marcel’s 'better than sex' frozen yoghurt


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