ShapeShifter

Dion Chang can spot a trend a mile away (and made doing so his business)

Dion Chang is one of South Africa’s most celebrated trend analysts.

His early career included stints as a make-up artist before moving into fashion styling.

His trends analysis company Flux Trends specialises in tracking shifting social dynamics and consumer mind-sets.

And he regularly contributes to various print and online publications as a freelance journalist and social commentator.

Politics, fashion, food – they’re all interrelated and you have to look at the whole 360 degrees before forming an opinion.

Dion Chang

Listen to the audio (scroll down) for more detail.

My whole family history is filled with political and social displacement. My family fled here from southern China in the 1890s. My father lived in Sophiatown; and we had to flee from there too.

Dion Chang

I never really fitted in anywhere. In Paris, when I said I’m South African, they said it was impossible. In Hong Kong I didn’t fit in because, despite what I look like, I didn’t speak the language. In Pretoria during Apartheid I also didn’t fit in. I always had to fill in ‘Other’ on forms!

Dion Chang

Social trends that shape fashion is what I’m into right now. I have an inherent curiosity about the world. My business card merely says ‘Observer’.

Dion Chang

There is no scientific method when it comes to me spotting a trend.

Dion Chang

Fashion trends are obsolete and a quaint 20th century concept. Driverless cars, drones… these things are happening!

Dion Chang

When I started out trends weren’t trendy and now they are.

Dion Chang

In August we’re launching a new report on Generation Z - those aged 17 and under. They’re true digital natives and have a quite dystopian view of the world.

Dion Chang

This article first appeared on 702 : Dion Chang can spot a trend a mile away (and made doing so his business)


CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
How SA born and raised Elon Musk is shaping YOUR future (and everybody else’s)

How SA born and raised Elon Musk is shaping YOUR future (and everybody else’s)

We interview the author of a famous book on the Pretoria Boys High graduate who is changing the world (and space beyond) forever.

KIDPRENEUR Challenge: Your child may win R10 000 (and won’t need a job one day)

KIDPRENEUR Challenge: Your child may win R10 000 (and won’t need a job one day)

Future-proof your child by entering her/him into the KIDPRENEUR Challenge. The prize money is a mere fraction of the real reward…

How to future-proof your kids by turning them into entrepreneurs

How to future-proof your kids by turning them into entrepreneurs

What do you want to do when you grow up? Here’s how to get your kids to answer, “I want to build businesses!”…

We won’t need Eskom forever (or for long!) thanks to SA born Elon Musk

We won’t need Eskom forever (or for long!) thanks to SA born Elon Musk

Musk’s new electricity storage system may soon free us from depending on Eskom (or anyone but ourselves) for electricity.

Generation Z is humanity’s best hope, says mind-bending new book

Generation Z is humanity’s best hope, says mind-bending new book

We review “The Gen Z Effect: The Six Forces Shaping the Future of Business”. It’s a hopeful, brave new world. Generations unite!

Women (and men who think like them) will rule the future

Women (and men who think like them) will rule the future

We review J. Gerzema and M. D’Antonio’s "The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future".

The scary, sensational and surprising future of South Africa

The scary, sensational and surprising future of South Africa

Frans Cronje of the SA Institute of Race Relations discusses what South Africa might look like in 2024. Imagine the unimaginable…

Popular articles
Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

PSG Chair Jannie Mouton opens up (kind of) about Steinhoff

PSG Chair Jannie Mouton opens up (kind of) about Steinhoff

In 2012 Steinhoff acquired 20% of wealth manager PSG, reportedly infuriating Mouton. Bruce Whitfield interviews him.

[LISTEN] Sara-Jayne King overjoyed at finding her biological father

[LISTEN] Sara-Jayne King overjoyed at finding her biological father

After a 702/ CapeTalk interview, the author of the autobiographical book Killing Karoline spoke to her dad for the first time.

[LISTEN] Caller challenges Eusebius on land disposition

[LISTEN] Caller challenges Eusebius on land disposition

‘I need you to provide me with an answer' - John from Edenvale, Gauteng

Number of South Africans visiting the seaside has dropped

Number of South Africans visiting the seaside has dropped

Fedhasa's CEO is encouraging South Africans to take a look at the specials that are currently out there and make their bookings.

How businessman Max Lichaba struck gold with his jewellery company

How businessman Max Lichaba struck gold with his jewellery company

Entrepreneur Max Lichaba built his own empire and is the CEO of Lichaba Creations and several other businesses. This is his story.