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Know where your food comes from? Farmers the stars of McDonald’s new ad campaign

4 June 2019 7:34 PM
Tags:
Marketing
Farming
The Money Show
Bruce Whitfield
Advertising
Andy Rice
branding
farmer
campaign
McDonald’s

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice, who loves the new McDonald's campaign.

There’s a subtle nod to the issues of land ownership and entrepreneurship… Warmly embraces the farmers… leaving a real sense of authenticity… I thought it was really good…

Andy Rice

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued McDonald’s new farmer campaign; he gave it a “hero” rating.

In the campaign McDonald’s shows customers where their food comes from.

For more detail listen to the interview in the audio below.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:


This article first appeared on 702 : Know where your food comes from? Farmers the stars of McDonald’s new ad campaign


4 June 2019 7:34 PM
Tags:
Marketing
Farming
The Money Show
Bruce Whitfield
Advertising
Andy Rice
branding
farmer
campaign
McDonald’s

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