But does it work?

Know where your food comes from? Farmers the stars of McDonald’s new ad campaign

There’s a subtle nod to the issues of land ownership and entrepreneurship… Warmly embraces the farmers… leaving a real sense of authenticity… I thought it was really good…

Andy Rice

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued McDonald’s new farmer campaign; he gave it a “hero” rating.

In the campaign McDonald’s shows customers where their food comes from.

For more detail listen to the interview in the audio below.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Know where your food comes from? Farmers the stars of McDonald’s new ad campaign


Recommended

by NEWSROOM AI
Read More
South Africans are getting poorer and poorer at an increasing rate

South Africans are getting poorer and poorer at an increasing rate

Bruce Whitfield interviews Mike Schussler (Economists.Co.Za), Busisiwe Radebe (Nedbank) and Edward Kieswetter (Sars).

Tongaat Hulett may have pulled a Steinhoff on its shareholders

Tongaat Hulett may have pulled a Steinhoff on its shareholders

It must now cut its balance sheet by about a third. Bruce Whitfield interviews Chris Logan, fund manager at Opportune Investments.

Why Inkunzi Investments is buying Capitec Bank, Telkom and Balwin Properties

Why Inkunzi Investments is buying Capitec Bank, Telkom and Balwin Properties

Owen Nkomo, CEO at Inkunzi Investments, shares his stock picks of the week on Bruce Whitfield's The Money Show.

How to buy your first share (even if you only have R50, or less)

How to buy your first share (even if you only have R50, or less)

Got R50? No? Got R5? Personal finance expert Warren Ingram on how to buy shares with tiny amounts of money.

‘Money makes you ugly! If it was no object, I’d give it away!’

‘Money makes you ugly! If it was no object, I’d give it away!’

The Money Show’s Bruce Whitfield interviews Professor Jonathan Jansen about his attitude to money and beliefs about it.

No land, or farming skills? Got R8000? Here’s how to own cattle…

No land, or farming skills? Got R8000? Here’s how to own cattle…

The Money Show’s Bruce Whitfield interviews Ntuthuko Shezi, founder of a company that raises cattle on small investors' behalf.

Popular articles
Safety of visitors to Cape Town in the spotlight ahead of tourist season

Safety of visitors to Cape Town in the spotlight ahead of tourist season

CEO at Cape Town Tourism Enver Duminy explains what plans are in place to make sure local and foreigner tourists are safe.

'Aarto bill there to create revenue, not to promote road safety'

'Aarto bill there to create revenue, not to promote road safety'

Rudie Heyneke outlines Outa's objections to the traffic demerit system signed into law this week.

[WATCH] 'I'm not trying to justify what she did,' Zephany Nurse in her own words

[WATCH] 'I'm not trying to justify what she did,' Zephany Nurse in her own words

Stolen from her mother's bedside as a newborn 22 years ago, Zephany or Miché Solomon as she is now known, tells her story.