What does race mean for South Africa's 'born frees'?

They've been labelled the 'born free' generation of South Africans - those born after 1994 who have never lived under an apartheid government.

The generation that was supposed to embody Mandela's idea of a 'rainbow nation' and a non-racial South Africa.

But was that asking too much, too soon? How do born frees feel about race?

A paper published in the Effective Executive journal looked at the attitudes of young South Africans, born after 1994, towards race and identity.

One of the authors, UCT MBA graduate Pierre Cassuto, spoke to Africa Melane about the findings.

For many of those young South Africans, race exists as a concept, but they believe it shouldn't. In some ways, they consciously reject racial essentialist thinking, which is what apartheid was built on, but subconsciously they still use it to varying degrees.

Pierre Cassuto, Author - NonRacial Identities of South African Born Frees: Implications for HR management

Cassuto says some of the findings of the paper surprised the authors.

People with a sense of purpose and confidence are much less likely to define race as an important part of their identity than those without.

Pierre Cassuto, Author - NonRacial Identities of South African Born Frees: Implications for HR management

The paper found that the barrier to achieving the ideal of a non-racial South Africa most often cited was that of unequal treatment and opportunities.

All described either witnessing or experiencing incidents of unequal treatment, especially in the workplace.

Diversity needs to become the norm, both in businesses and in society. HR currently treats diversity as a quota.

Pierre Cassuto, Author - NonRacial Identities of South African Born Frees: Implications for HR management

Recommended

by NEWSROOM AI
Read More
Top US music producer in Cape Town for jazz workshop

Top US music producer in Cape Town for jazz workshop

Grammy-award winner Prince Charles Alexander has worked with the likes of Aretha Franklin, Sting and Boyz II Men.

Beware pneumonia-causing bacteria lurking in your geyser (and how to kill it)

Beware pneumonia-causing bacteria lurking in your geyser (and how to kill it)

Stellenbosch University's Dr Jo Barnes says Legionella can only survive the water temperature up to 50 degrees.

US and UK a step closer to legalising 'magic mushrooms' for depression treatment

US and UK a step closer to legalising 'magic mushrooms' for depression treatment

Psilocybin will be legal for medical use within five years but South Africa still lags behind says science writer Leonie Joubert.

Caster Semenya wins the 2000m race 'out of her comfort zone'

Caster Semenya wins the 2000m race 'out of her comfort zone'

Independent Media's Ashfak Mohamed says the SA athlete was professional and classy at the Montreuil athletics in Paris.

Where are all the black teachers?

Where are all the black teachers?

A Sunday Times survey has revealed a distinct lack of diversity in staff rooms in South Africa.

Why white children in SA need black role models

Why white children in SA need black role models

Social justice activist Lovelyn Nwadeyi talks to Melanie Rice about how to speak to our children about race and racism.

Popular articles
'I want Catzavelos to recognise that he is a racist,' says Eusebius

'I want Catzavelos to recognise that he is a racist,' says Eusebius

McKaiser contrasts Adam's apology with that of Angelo Agrizzi at the state capture commission.

[PICTURES] It's freezing cold in Cape Town! (In case you were wondering)

[PICTURES] It's freezing cold in Cape Town! (In case you were wondering)

CapeTalk listeners share frosty car photos and zero degree car temperatures.

How to retire (or stop working for money) by the age of 40

How to retire (or stop working for money) by the age of 40

Warren Ingram recaps the principles “supersaver” Julia, a young client of his well on her way to financial freedom, is following.

Mango responds to passenger irked after losing Rolex watch on flight

Mango responds to passenger irked after losing Rolex watch on flight

The airline says it takes limited responsibility for any valuables left in bags.

Jeremy Mansfield gets real about his money and beliefs about it

Jeremy Mansfield gets real about his money and beliefs about it

Bruce Whitfield interviews Jeremy Mansfield about his attitude to money (hopes and fears, successes and failures, etc.).

Can I cut down my neighbour's overhanging tree?

Can I cut down my neighbour's overhanging tree?

Attorney Roy Bregman says you ask the neighbour to remove roots or branches, failing which you do it yourself and claim for costs.

[WATCH] Local six-year-old dancing sensation's video goes viral

[WATCH] Local six-year-old dancing sensation's video goes viral

After Will Smith and Jada Pinkett-Smith shared the video of Ivanah Campbell dancing it has been viewed over 10 million times.

DStv subscription price hikes for 2019

DStv subscription price hikes for 2019

MultiChoice will increase the prices of certain DStv packages from 1 April.