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Happy 100th birthday, Landbouweekblad!

We have our problems…. Farmers are getting fewer. We’re losing about 1500 farmers per year…

Chris Burgess, Editor-in-chief - Landbouweekblad

Agriculture is far more transformed than people know…

Chris Burgess, Editor-in-chief - Landbouweekblad

Our farmers are some of the best in the world… All the expertise is there… truly world-class… The most extraordinary managerial talent…

Chris Burgess, Editor-in-chief - Landbouweekblad

Media24’s Landbouweekblad is 100 years old.

The Afrikaans language publication is South Africa’s most popular and influential magazine about agriculture.

The magazine was founded in 1919; before the state officially recognised Afrikaans.

The magazine has the latest farming news and scientifically researched articles about a wide range of farming practices.

It had an average weekly circulation of 22 353 copies in the first quarter of 2019.

The Money Show’s Bruce Whitfield interviewed Chris Burgess, Editor-in-chief at Landbouweekblad.

Listen to the interview in the audio below (and scroll down for more quotes from it).

The print product is still the flagship…

Chris Burgess, Editor-in-chief - Landbouweekblad

There should be a lot less tension around land… It became a political football… [Kgalema Motlanthe] said the problem with land reform is the state…

Chris Burgess, Editor-in-chief - Landbouweekblad

We basically batted people with positivity for two days… People weren’t aware of the positive work being done around land reform…

Chris Burgess, Editor-in-chief - Landbouweekblad

It was one of Naspers’ first titles and one of three or four that are still standing after 100 years...

Chris Burgess, Editor-in-chief - Landbouweekblad

The best covers are those we receive from readers.

Chris Burgess, Editor-in-chief - Landbouweekblad

It [mission of Landbouweekblad] is to make sure that agriculture is still around after 100 years. It’s not good enough to just dispense information… Our other big drive is regenerative farming [getting by with fewer inputs] … and to illustrate best practice… And to build an inclusive and productive agricultural sector…

Chris Burgess, Editor-in-chief - Landbouweekblad

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This article first appeared on 702 : Happy 100th birthday, Landbouweekblad!


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