But does it work?

[WATCH] Lovely '1st for Women' TV advert makes you want to 'get out there'

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week Rice critiqued a new television advert for "1st for Women".

The advert features women working, gym-ing, shopping, and living their best lives.

It’s fun and uplifting, and Rice gave it a “hero” rating.

Watch the advert below and scroll down for Rice’s analysis.

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : [WATCH] Lovely '1st for Women' TV advert makes you want to 'get out there'


Recommended

by NEWSROOM AI
Read More
Taxpayers take very, very good care of resigning ministers

Taxpayers take very, very good care of resigning ministers

Are the ex-ministers resigning to keep their fat pensions? Bruce Whitfield interviews Carol Paton of Business Day.

'I gave poor Comrades marathon runners trust-based loans for entry fees'

'I gave poor Comrades marathon runners trust-based loans for entry fees'

Only one runner didn't pay him back. Bruce Whitfield interviews Stuart Mann, a marathon runner and blogger at runningmann.co.za.

Want to get rich? Got R100? You don’t need millions to start

Want to get rich? Got R100? You don’t need millions to start

Bruce Whitfield interviews Anthea Gardner, author of "Make Your Money Work for You: Think Big, Start Small".

SA’s richest woman opens up about being a refugee and becoming a billionaire

SA’s richest woman opens up about being a refugee and becoming a billionaire

Magda Wierzycka – Sygnia’s renegade CEO – on her attitude toward money (hopes and fears, successes and failures, etc.).

Jeremy Mansfield gets real about his money and beliefs about it

Jeremy Mansfield gets real about his money and beliefs about it

Bruce Whitfield interviews Jeremy Mansfield about his attitude to money (hopes and fears, successes and failures, etc.).

'We had a disdain for money. Material possessions counted for so little'

'We had a disdain for money. Material possessions counted for so little'

Bruce Whitfield interviews Justice Albie Sachs about his attitude to money (hopes and fears, successes and failures, etc.).

Popular articles
[LISTEN] Jacques Pauw and NB Publishers issued with summons for R35m

[LISTEN] Jacques Pauw and NB Publishers issued with summons for R35m

Former State Security Agency director general Arthur Fraser says he has suffered repuational damage because of Pauw's book.

Man thanks right-to-die activist Sean Davison for helping cousin take own life

Man thanks right-to-die activist Sean Davison for helping cousin take own life

On Wednesday the Dignity SA founder was sentenced to three years house arrest after entering a plea and sentencing agreement.

Smooth operator - How to avoid getting caught out by telesales agents

Smooth operator - How to avoid getting caught out by telesales agents

Consumer journalist Wendy Knowler shares her advice on how best to deal with the calls.

[VIDEO] DA's Van Damme accuses family of racism, V&A Waterfront apologises

[VIDEO] DA's Van Damme accuses family of racism, V&A Waterfront apologises

The Democratic Alliance MP claims she was subjected to a racist tirade at Cape Town's V&A Waterfront and wants action taken.

Court orders Gupta-linked Trillian to pay back R600 million to Eskom

Court orders Gupta-linked Trillian to pay back R600 million to Eskom

It also ordered the company to pay for all the costs of the application. Bruce Whitfield interviews EWN’s Clement Manyathela.

Fight continues for family of 11 evicted from Paarl wine farm

Fight continues for family of 11 evicted from Paarl wine farm

On May 7, the Land Claims Court heard an application to have the eviction of Nomabongo Sweetness May and her family rescinded.

Investigation underway into cause of Cape Town hotel fire

Investigation underway into cause of Cape Town hotel fire

Staff and guests at Durbanville's Ruslamere hotel were evacuated while firefighters battled the blaze on Tuesday morning.

BP could be fined millions for illegally building 17 petrol stations

BP could be fined millions for illegally building 17 petrol stations

The case against international petroleum giant was brought by environmental group Uzani Environmental Advocacy.

SA’s richest woman opens up about being a refugee and becoming a billionaire

SA’s richest woman opens up about being a refugee and becoming a billionaire

Magda Wierzycka – Sygnia’s renegade CEO – on her attitude toward money (hopes and fears, successes and failures, etc.).