Cadbury SA’s 3.7 million orphans claim based on old data - Africa Check

A May 2019 marketing campaign by chocolate company Cadbury claims that “for some of the 3.7 million orphans in South Africa, toys and the important part they play in childhood are simply not there”.

The high figure of 3.7 million which has been used on Cadbury South Africa’s social media accounts has been unpacked by Africa Check.

Acting Deputy Editor at Africa Check Kate Wilkinson joined Azania to share their own findings. She says the claim is based on a statistic by Unicef which is incorrect.

We found it on their website and there was no date on the page and that is often a big problem. If there is any large organisation listening,date your web pages because people will find numbers and assume that they are current. We go in touch with Unicef and they said it is outdated.

Kate Wilkinson, Deputy editor - Africa Check

Wilkinson says current research shows that there are 2.3 million orphans in South Africa.

What we did was go back a little bit, we went back to 2011 for our last census and what we found was that there were 3.4 million orphans in South Africa. We then went to the 2016 community survey and in that year we see quite a significant decline, in that year it went from 3.4 to 2.4 million. Jump two years later to 2018 to the general household survey we see that there are now 2.3 million orphans in South Africa.

Kate Wilkinson, Deputy editor - Africa Check

We really believe that good advocacy has to be based on good research and so we fact check on a range of things. If you do not have a good understanding of the problem it is very difficult to allocate resources, set priorities and angle a campaign.

Kate Wilkinson, Deputy editor - Africa Check

Africa Check says Cadbury did not get back to them on the matter.

Click on the link below to hear the full conversation...


This article first appeared on 702 : Cadbury SA’s 3.7 million orphans claim based on old data - Africa Check


Recommended

by NEWSROOM AI
Read More
More than five billion emojis are sent daily on Facebook messenger alone

More than five billion emojis are sent daily on Facebook messenger alone

AppInstitute head of marketing Izaak Crook explains the history of the emoji.

702 Unplugged exclusive: Loyiso Gijana delivers moving song to his grandfather

702 Unplugged exclusive: Loyiso Gijana delivers moving song to his grandfather

Idols SA contestant says his journey is about emotions, telling a story and provoking a feeling in someone.

Art scratches on a possibility - Florence Masebe on playing Madam President

Art scratches on a possibility - Florence Masebe on playing Madam President

The actress sat down with Azania Mosaka about the role of leadership and how she has personified her new TV role.

Grief has taught me so much about myself - Letshego Zulu

Grief has taught me so much about myself - Letshego Zulu

The widow of race driver Gugu Zulu chats to Azania Mosaka about her book 'I Choose to Live: Life after Losing Gugu'

[LISTEN] The effects of normalised crime on children

[LISTEN] The effects of normalised crime on children

Boys & Girls Town CEO Lee Loynes says children who experience violence have fewer neuro-connections in their brains.

[LISTEN] How to avoid falling victim to job scams

[LISTEN] How to avoid falling victim to job scams

Africa Check's Caley Clifford and Naphtali Khumalo share five red flags to watch out for.

Popular articles
'A lot of people may have wanted him dead.'  - Who killed Mark Batchelor?

'A lot of people may have wanted him dead.' - Who killed Mark Batchelor?

A Sunday newspaper report has suggested the soccer ace's death may have been linked to a missing stash of cocaine.

'Ramaphosa is an a spot of bother'

'Ramaphosa is an a spot of bother'

News24 editor-in-chief Adriaan Basson says the president's campaigners should never have asked Bosasa for a donation.

Mbube copywright: 'A lump sum of royalties would be paid to Linda family'

Mbube copywright: 'A lump sum of royalties would be paid to Linda family'

Spoor & Fisher consultant professor Owen Dean explains the outcome of the copyright infringement case against Disney.

[WATCH] Tour de France rider smashes into spectator's cellphone

[WATCH] Tour de France rider smashes into spectator's cellphone

Cycling journalist Mikkel Conde tweeted the clip warning spectators to stop leaning over the barriers with their phones.

You made a huge mistake downloading FaceApp if your privacy is important to you

You made a huge mistake downloading FaceApp if your privacy is important to you

Washington Post technology columnist Geoffrey A. Fowler did a forensic analysis of the Russia-based app. Check it out.

[WATCH] Woman stealing back her stolen car has social media talking

[WATCH] Woman stealing back her stolen car has social media talking

Khabazela shares tweets and Facebook posts that have gone viral.

'Batchelor was once close to Mikey Schultz and self-confessed Kebble killers'

'Batchelor was once close to Mikey Schultz and self-confessed Kebble killers'

Journalist and author Mandy Wiener describes former footballer Marc Batchelor's links to alleged underworld figures.