[LISTEN] Why aptitude tests are no longer relevant in career counselling

While career counselling has often been an important part of one's transition from high school to tertiary education, positioning your child for a career choice starts at Grade 9 with the vast number of subjects available to them, says IMM Graduate School of Marketing academic head Professor Zak Nel.

Numerous tests have been done in the past to determine your child's career trajectory with the likes of aptitude tests and interest questionnaires.

Nel says these have proven to be off the mark at times and that the most important thing now is the "neuroscience factor".

IQ's are so outdated. Nowadays we look at the neuroscience factor and the neuroscience factor means the dominant thinking style - how the brain will process information because we know that this is the telling factor.

Prof Zak Nel, Academic head - IMM Graduate School of Marketing

Unfortunately, this can only be done through a very good pin-point testing system... so professional career counselling becomes important. It would give us a very deep measurement of a preferred mode of thinking.

Prof Zak Nel, Academic head - IMM Graduate School of Marketing

The test would give us an indication of a person who is, for instance, an analytical thinker and very often analytical thinking can be divided into things like an economic or numerical analytical thinker. An economic analytical thinker would indicate to a future career like investments management, risk management and so forth...

Prof Zak Nel, Academic head - IMM Graduate School of Marketing

Click on the link below to hear more...


This article first appeared on 702 : [LISTEN] Why aptitude tests are no longer relevant in career counselling


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