Japan resumed commercial whale farming this week to much international outcry from campaigners.
The country ended its 31-year commercial whaling hiatus with cuts of the meat selling for record prices.
But activists say one of the three species of whale being hunted is threatened with extinction and populations of the other two are depleted.
John Maytham spoke to critical thinking lecturer Jacques Rousseau about the widespread pushback against Japan's controversial move.
I think there is a large amount of hypocrisy here in the West.— Jacques Rousseau, Critical thinking lecturer - UCT
When you're thinking about killing whales you think about harpoons and slow suffering... but the pro-whale faction are adamant that the techniques have improved dramatically, that most whales die very quickly.— Jacques Rousseau, Critical thinking lecturer - UCT
We should be consistent. We don't try to have international interference when people want to eat frogs, but we do when they want to eat whales.— Jacques Rousseau, Critical thinking lecturer - UCT
Listen to the full interview below: