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Sorry, no free live-streaming of sports on YouTube, SuperSport fans!

Despite recent reports, you're still going to need DStv to watch Supersport.

Supersport and Multichoice have clarified they are not going to be live-streaming their sports content for free through YouTube.

Earlier this week YouTube appeared to announce a partnership with Supersport meaning sports fans could watch live games on the video sharing site.

But it turns out that's not what YouTube meant at all- it's since issued a statement clarifying its position (see below).

My Broadband's Jan Vermeulen explains how the confusion came about:

We thought that what YouTube was announcing was that they'd partnered with SuperSport to live-stream some sports.

Jan Vermeulen, Senior journalist - MyBroadband.co.za

It turned out that was wrong! What YouTube was trying to say was they've partnered with the NBA to live stream NBA basketball matches in places like South Africa.

Jan Vermeulen, Senior journalist - MyBroadband.co.za

So where does SuperSport come in?

Well, SuperSport is a partner of YouTube with a dedicated channel on the video-sharing website.

They're publishing highlights...if people have missed the live game or if you don't have the package to be able to watch those games.

Jan Vermeulen, Senior journalist - MyBroadband.co.za

YouTube statement about sports streaming

YouTube would like to clarify earlier statements regarding its sports content offering, which were inaccurately portrayed in the press.

YouTube works closely with broadcasters and rights holders in order to distribute their sporting events on the YouTube platform. In Sub-Saharan Africa, YouTube works with partners including SuperSport, which owns the exclusive regional broadcast rights to the UEFA Champions League, UEFA Europa League, FIFA Women’s World Cup and Africa Cup of Nations, among other franchises.

SuperSport’s YouTube channel, which recently hit one million subscribers, publishes select video-on-demand highlights packages where permitted – which means fans across Africa can watch edited highlights of selected games after they have first aired live on SuperSport.

“SuperSport uses YouTube to grow sport fandom and reach digital audiences that are searching for sports content in Sub-Saharan Africa,” says Gideon Khobane, CEO of SuperSport.

“All content curated and published on YouTube is fully in SuperSport’s editorial control and in accordance with their broadcast and transmission rights agreements with rights holders.”

Live streaming is different from uploading highlights to stream on demand, and SuperSport has made no current agreement for live distribution of global or local sports franchises on YouTube.

YouTube does not own or license any of the underlying broadcast rights, and SuperSport publishes clips, highlights and ancillary sport content to YouTube at its complete discretion.

“We know audiences are excited about sports content on YouTube and we are pleased to help fans discover more of the sports they love, in collaboration with our global and local partners,” says YouTube content partnerships lead Dayo Olopade. “We apologise for any confusion caused.”

Meanwhile, just weeks after being given the elbow by Supersport sports presenter Robert Marawa has launched his own channel on YouTube.

Marawa.tv already has over 7 500 subscribers and counting.

Marawa hit the headlines in May when claimed he'd been told less than two hours before the start of his show not to come to work.

Listen to the full interview below:


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