Holograms are the future of advertising, according to Hologram Monkey managing director Brandon Kinnear. But how common is the technological feature in South Africa?
On Friday, President Cyril Ramaphosa's keynote address at the 4th Industrial Revolution SA - Digital Economy Summit in Midrand - was broadcast simultaneously as a holographic image to the Rustenburg Civic Centre.
The hologram in the North West 🙌🏾🙌🏾🙌🏾 Community in Rustenberg watches and listen lifelike projection of the President from Midrand. It is done. I want to cry. Imagine what we can do in education with this #DreamThingz #TheSouthAfricaWeWant #4IRSA pic.twitter.com/GdHZHV573W— Khusela Diko🇿🇦 (@KhuselaS) July 5, 2019
Kinnear says his company has found that over the last few months that the demand for holograms as a new way of advertising is quite high.
We get more inquiries on a daily basis for different types of holographic presentations.— Brandon Kinnear, MD - Hologram Monkey
We have worked with some of the bigger brands in the market space, the minister of tourism...— Brandon Kinnear, MD - Hologram Monkey
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This article first appeared on 702 : [LISTEN] How common is the use of holograms in South Africa?