Streaming issues? Report here
Africa Melane 2019 1500 BW
Weekend Breakfast with Africa
06:00 - 10:00
volume_up
volume_mute

Up Next: CapeTalk Classics with Sara-Jayne King
See full line-up
Weekend Breakfast with Africa
06:00 - 10:00
Home
arrow_forward
Local

Should you trust online review sites?

10 July 2019 3:33 PM
Tags:
Review
hello peter
Do you read online reviews to help you make decisions about services or goods? Are you confident they're reliable?

You need a plumber to come and fix your boiler, you're in the market for a wiley tax accountant, or perhaps you want to know which medical aid scheme provider give the best service and value for money...

So you head to an online review site to find out what the word on the street is regarding a certain service provider.

But how do we know that reviews on an open public platform are genuine?

What stops a business from singing its own praises in a fake review, or criticising the opposition?

Alon Rom, CEO of review site Hello Peter, joined consumer journalist Wendy Knowler on Cape Talk to talk about the reliability of sites such as his.

More than 1,000 reviews are posted on the site every day and Rom says they have a number of automated mechanisms to flag potentially fake reviews.

Things like multiple reviews emanating from the same IP address, multiple reviews written about the same business within a certain timeframe, we look for patterns in email addresses being used to register accounts.

Alon Rom, CEO - Hello Peter

We recently launched an artificial intelligence spam detector which flags potential spam or fake reviews.

Alon Rom, CEO - Hello Peter

Rom says consumers and site users are also helpful in reporting suspicious reviews on the site.

If they've had awful experiences with a business and they come across a lot of positive reviews and they highlight this to us to investigate... businesses often report what they think might be fake reviews.

Alon Rom, CEO - Hello Peter

Listen to the full interview below:


10 July 2019 3:33 PM
Tags:
Review
hello peter

More from ConsumerTalk with Wendy Knowler

Beware the 'email invoice hacking scam'! – Wendy Knowler (consumer journalist)

9 September 2019 2:28 PM

If you ever send an invoice (or pay after receiving one); you may want to check this out. Especially property buyers and sellers.

Read More arrow_forward

Fixed municipal water charge is here to stay, explains City of Cape Town

4 September 2019 4:44 PM

Why are Capetonians still facing a fixed water charge? And has the price of prepaid electricity gone up? Municipal FAQs answered.

Read More arrow_forward

FNB illegally takes consumer’s silence as an agreement

29 August 2019 8:46 PM

Have a credit card with FNB? You may want to check this out, warns consumer journalist Wendy Knowler.

Read More arrow_forward

Standard Bank says comedy of errors with bond applicant 'a once off'

21 August 2019 8:04 PM

Only when consumer journalist Wendy Knowler chased Standard Bank did they admit wrongdoing that cost a client R41 000.

Read More arrow_forward

You'll want to read your car tracker's terms and conditions after seeing this

14 August 2019 4:27 PM

Consumer journalist Wendy Knowler helps one concerned listener who discovered some worrying information about her car tracker.

Read More arrow_forward

Paying with a debit card? Don’t expect a refund on it when returning items

31 July 2019 8:42 PM

Merchants are not allowed to process refunds on debit cards, warns consumer journalist Wendy Knowler.

Read More arrow_forward

Buying a used car: Warranties, service plans, avoiding a false sense of security

24 July 2019 7:54 PM

The Money Show’s Brue Whitfield interviews consumer journalist Wendy Knowler.

Read More arrow_forward

How to buy a new car even if you don’t really have enough money for it

17 July 2019 8:21 PM

South Africans are increasingly buying cars they can’t afford using balloon payments, says consumer journalist Wendy Knowler.

Read More arrow_forward

Why can't I get in touch with a customer support centre at UberEATS?

17 July 2019 3:36 PM

Consumer journalist Wendy Knowler follows up on your complaints in her weekly #ConsumerTalk segment.

Read More arrow_forward

Paying off your credit card every month to avoid interest? The banks are sneaky…

10 July 2019 8:44 PM

Consumer journalist Wendy Knowler warns prudent credit card holders to keep tabs on their banks. In this case, it’s FNB.

Read More arrow_forward