Should you trust online review sites?
You need a plumber to come and fix your boiler, you're in the market for a wiley tax accountant, or perhaps you want to know which medical aid scheme provider give the best service and value for money...
So you head to an online review site to find out what the word on the street is regarding a certain service provider.
But how do we know that reviews on an open public platform are genuine?
What stops a business from singing its own praises in a fake review, or criticising the opposition?
Alon Rom, CEO of review site Hello Peter, joined consumer journalist Wendy Knowler on Cape Talk to talk about the reliability of sites such as his.
More than 1,000 reviews are posted on the site every day and Rom says they have a number of automated mechanisms to flag potentially fake reviews.
Things like multiple reviews emanating from the same IP address, multiple reviews written about the same business within a certain timeframe, we look for patterns in email addresses being used to register accounts.Alon Rom, CEO - Hello Peter
We recently launched an artificial intelligence spam detector which flags potential spam or fake reviews.Alon Rom, CEO - Hello Peter
Rom says consumers and site users are also helpful in reporting suspicious reviews on the site.
If they've had awful experiences with a business and they come across a lot of positive reviews and they highlight this to us to investigate... businesses often report what they think might be fake reviews.Alon Rom, CEO - Hello Peter
Listen to the full interview below:
If you ever send an invoice (or pay after receiving one); you may want to check this out. Especially property buyers and sellers.Read More
Why are Capetonians still facing a fixed water charge? And has the price of prepaid electricity gone up? Municipal FAQs answered.Read More
Have a credit card with FNB? You may want to check this out, warns consumer journalist Wendy Knowler.Read More
Only when consumer journalist Wendy Knowler chased Standard Bank did they admit wrongdoing that cost a client R41 000.Read More
Consumer journalist Wendy Knowler helps one concerned listener who discovered some worrying information about her car tracker.Read More
Merchants are not allowed to process refunds on debit cards, warns consumer journalist Wendy Knowler.Read More
The Money Show’s Brue Whitfield interviews consumer journalist Wendy Knowler.Read More
South Africans are increasingly buying cars they can’t afford using balloon payments, says consumer journalist Wendy Knowler.Read More
Consumer journalist Wendy Knowler follows up on your complaints in her weekly #ConsumerTalk segment.Read More
Consumer journalist Wendy Knowler warns prudent credit card holders to keep tabs on their banks. In this case, it’s FNB.Read More