Feed 'A Fish named Faithful' during Plastic Free July

We are constantly exposed to disturbing pictures of sea creatures that have died because of eating trash in oceans awash with plastic waste.

In Jeffrey’s Bay for the J-Bay Open, Jeff Ayliffe caught up with Katrien Grobler, chief executive officer of online health shop Faithful to Nature, on Weekend Breakfast with Africa Melane.

The company is behind the trash bin in the form of a giant wire and upcycled plastic fish unveiled at Cape Town's V&A Waterfront this week.

RELATED: Coca-Cola goes green launches “World Without Waste” campaign

What is the story of the 4.5 by 2.5 metre 'A Fish named Faithful'?

Faithful was born out of Faithful to Nature's desire to make our society and South Africa more faithful to the planet and faithful to the ocean in Plastic Free July.

Katrien Grobler, CEO - Faithful to Nature

Faithful really was born in Kalk Bay harbour and saw the plastic there and decided to come on to land and collect all the plastic on behalf of the friends in the ocean.

Katrien Grobler, CEO - Faithful to Nature

Grobler says every little straw less helps, as small changes are better than none.

She urges the public to dump their plastic in the giant bin and then take a photo with Faithful to spread the plastic-free message.

Share your photo on social media, #afishnamedfaithful. We would really like everyone to get involved and excited about our fish.

Katrien Grobler, CEO - Faithful to Nature

Faithful will be at the Waterfront until 31 July and then moved to a new location.

Listen below for more about the initiative:

Image from Faithful to Nature Facebook page


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