It is one of the jewels in the crown of Cape Town's tourism treasures. But on Tuesday night guests and staff at the Mount Nelson were left terrified after a gang of 15 men wielding firearms entered the premises in two vehicles.
Police say the robbers held the security guard at the gate hostage while seven men armed with guns and hammers entered the foyer, smashing and looting displays, as well as robbing staff and guests.
No one was physically harmed, but this brazen armed attack on a tourism hotspot may have repercussions.
Kieno Kammies talks to Western Cape Economic Development and Tourism Deputy Director-General, Rashid Toefy, about the impact this may have on the industry.
We've seen how well City, Province, and law enforcement and the whole ecosystem of tourism has responded and reacted quickly to it.— Rashid Toefy, Economic Development and Tourism Deputy Director-General - Western Province
There are many hotspots of tourism in the city and I don't want to overplay one incident on tourists when so much is happening to other people in other areas.— Rashid Toefy, Economic Development and Tourism Deputy Director-General - Western Province
Statistically speaking we do manage to keep the city very secure and make this incident very rare for tourists.— Rashid Toefy, Economic Development and Tourism Deputy Director-General - Western Province
He says the province has a two-pronged approach.
Firstly, he says the City has "an incredible response system" when something such as this occurs, and provides very good support such as counselling.
Secondly, it is currently working closely with the City to implement a dedicated force to focus on the tourism hot spots.
It is also working with the National Tourism Department to institute tourism safety ambassadors - employing about 200 young people over the next few months around the city.
Listen to what Toefy has to say below: