Small Business Focus

Setting prices is an art. But it’s also a science. Here’s how to do it…

pexels.com, 2019

Small business guru Pavlo Phitidis (he’s the founder of Aurik Business Accelerator) received the following direct message (DM) on Twitter from a regular listener of Bruce Whitfield’s The Money Show:

In answering the DM, Phitidis explained the three levers that go into price-setting:

  • How to set it

  • How to sell it

  • How to maintain it

Price-setting is a science and an art.

Listen to the interview in the audio below to learn how to temper your emotions when setting prices.

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This article first appeared on 702 : Setting prices is an art. But it’s also a science. Here’s how to do it…


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