Streaming issues? Report here
Kieno Kammies 2019 1500 BW
Today with Kieno Kammies
09:00 - 12:00
volume_up
volume_mute

Up Next: The Xolani Gwala Show
See full line-up
Today with Kieno Kammies
09:00 - 12:00
Home
arrow_forward
Business
arrow_forward
Lifestyle

Setting prices is an art. But it’s also a science. Here’s how to do it…

8 October 2019 1:01 PM
Tags:
Entrepreneurship
The Money Show
Bruce Whitfield
Pavlo Phitidis
small business
Aurik Business Accelerator
prices
price
Arabile Gumede
price-setting
price setting
setting prices
Small business guru Pavlo Phitidis gives advice on how to set prices without emotions getting in the way.
Image credit: belart84 @ pexels.com

Small business guru Pavlo Phitidis (he’s the founder of Aurik Business Accelerator) received the following direct message (DM) on Twitter from a regular listener of Bruce Whitfield’s The Money Show:

In answering the DM, Phitidis explained the three levers that go into price-setting:

  • How to set it

  • How to sell it

  • How to maintain it

Price-setting is a science and an art.

Listen to the interview in the audio below to learn how to temper your emotions when setting prices.

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Setting prices is an art. But it’s also a science. Here’s how to do it…


8 October 2019 1:01 PM
Tags:
Entrepreneurship
The Money Show
Bruce Whitfield
Pavlo Phitidis
small business
Aurik Business Accelerator
prices
price
Arabile Gumede
price-setting
price setting
setting prices

More from Small Business Focus

south-african-passportjpg

'Emigration is draining skills, destroying the future of South Africa’s economy'

10 October 2019 3:37 PM

Small business guru Pavlo Phitidis shares shocking anecdotes and advises business owners on how to address this challenge.

Share this:
Read More arrow_forward

Airport departure

Considering emigration? How to sell your small business

7 October 2019 10:06 AM

Small business owners are constantly approaching Pavlo Phitidis for advice on selling so they can emigrate.

Share this:
Read More arrow_forward

History dream story

Your history – not your reality – often determines how you build your business

23 September 2019 2:30 PM

Three growth strategies – aggressive, defensive, passive - dominate. Your history drives your choice, says Pavlo Phitidis.

Share this:
Read More arrow_forward

Life saver

Small business owner, nobody will save you!

17 September 2019 1:50 PM

There are no shortcuts. Beware of "White Knights and Silver Bullets", warns Aurik Business Accelerator founder Pavlo Phitidis.

Share this:
Read More arrow_forward

Bracelets

How to start your own small business without much money

10 September 2019 1:43 PM

Valerie Pole started a business with R1000, turned a profit in six weeks and wrote a book about it.

Share this:
Read More arrow_forward

youthjpeg

How to take over (or pass on) the family business

23 August 2019 12:04 PM

The Money Show’s Bruce Whitfield interviews small business guru Pavlo Phitidis, founder of Aurik Business Accelerator.

Share this:
Read More arrow_forward

Man with beard

Be careful who you tie your fortunes to

23 August 2019 11:21 AM

A business partner can make you. Or break you. The Money Show’s Bruce Whitfield interviews small business guru Pavlo Phitidis.

Share this:
Read More arrow_forward

Deal

How to get deals done faster

22 August 2019 8:51 PM

The Money Show’s Bruce Whitfield interviews Pavlo Phitidis, founder of Aurik Business Accelerator.

Share this:
Read More arrow_forward

welcomejpg

Allowing more skilled foreigners into SA will make us all more prosperous

19 August 2019 8:24 PM

In one bold move, South Africa can secure leadership on the Continent while fixing our skills shortage, says Pavlo Phitidis.

Share this:
Read More arrow_forward

market-vs-sale-bjpg

Marketing is becoming the single most important key to success in small business

2 August 2019 2:30 PM

'Marketing' is not 'sales'. It’s not noise. It's a science, and you must get it right, says Pavlo Phitidis.

Share this:
Read More arrow_forward