'Social media influencers have become a huge industry'

Are you a social media influencer?

What constitutes a genuine personal recommendation as opposed to a paid-for advert?

Do influencers influence your buying decisions?

Pippa Hudson speaks to consumer journalist Wendy Knowler about the influencer phenomenon.

Social media has given all of us a voice and some have used it to build their brands.

Wendy Knowler, Consumer Journalist

You get enough followers, you are regarded as an influencer and thereby you are able to build a career along with your brand around it.

Wendy Knowler, Consumer Journalist

Social media influencers have become a huge industry as more people spend their time on Instagram, YouTube, Facebook and Twitter rather than traditional media.

Wendy Knowler, Consumer Journalist

Listen to the full interview below...


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