'Social media influencers have become a huge industry'
Are you a social media influencer?
What constitutes a genuine personal recommendation as opposed to a paid-for advert?
Do influencers influence your buying decisions?
Pippa Hudson speaks to consumer journalist Wendy Knowler about the influencer phenomenon.
Social media has given all of us a voice and some have used it to build their brands.Wendy Knowler, Consumer Journalist
You get enough followers, you are regarded as an influencer and thereby you are able to build a career along with your brand around it.Wendy Knowler, Consumer Journalist
Social media influencers have become a huge industry as more people spend their time on Instagram, YouTube, Facebook and Twitter rather than traditional media.Wendy Knowler, Consumer Journalist
Listen to the full interview below...
The body of the missing Parktown Boys' High school pupil was found on Friday. He drowned during a water activity on Wednesday.Read More
Acclaimed impersonators from the international act ABBAsolutely fABBAulous will bring their magic and high energy to the stage.Read More
A woman was shot and killed on Wednesday when a shootout ensued between police officers and suspects in Alex, north of Joburg.Read More
Disrespectful tourists are jumping barriers to touch Cape Town’s penguins and take selfies. The fine? A mere R500!Read More
Gauteng Education MEC Panyaza Lesufi confirmed that the missing Parktown Boys' High pupil Enock Mpianzi was found dead on Friday.Read More
Western Cape Education MEC Debbie Schafer says district officials will meet with community members and conduct an assessment.Read More
Weather services predict strong winds - currently gusting at 103 km/h, according to "Cape Town Hiking" – for the next five days.Read More
“Beach users are very clever how they hide their alcohol, whether it’s in watermelons or the sand,” says Zahid Badroodien.Read More
The DA's Helen Zille confirms that she's been engaged in discussions with UDM leader Bantu Holomisa after a recent trip to Germany.Read More
This local organisation wants to give more children in need a roof over their heads.Read More
CapeTalk host John Maytham shares his top book picks for the week, including a new read by British author Robert Macfarlane.Read More
TravelBug director Tess Faber recommends 3 visa-free countries out of the 100 that South Africans can travel to visa-free.Read More
South African Reserve Bank (Sarb) Governor Lesetja Kganyago has announced that the repo rate will be reduced to 6.25%.Read More
Mzansi's first-ever Michelin-starred chef visited CapeTalk studios to talk about his new restaurant in the Kalahari and much more.Read More
“You’ve got a majestic view of Johannesburg! A Feng Shui expert said it’s like having your kingdom below you,” says Rory O'Hagan.Read More
Africa lost his eldest son in a gruesome traffic accident in 2001 and says his grandkids are his everything.Read More
Why can't the socket-outlets on multi-plugs be used all at once? Consumer journalist Wendy Knowler looks for answers.Read More
Dean McCoubrey of MySocialLife gives tips for parents on how to deal with a circulating chain letter causing fear among children.Read More
Before you hop onto the #BackToSchool2020 bandwagon and post your kids on social media, ask yourself these 6 important questions.Read More
A new study has assessed more genetic mutations that help identify those with an increased risk of contracting breast cancer.Read More