Streaming issues? Report here
capetalk-classicspng
CapeTalk Classics
14:00 - 21:00
volume_up
volume_mute

Up Next: The Magic Bus on CapeTalk Classics
See full line-up
CapeTalk Classics
14:00 - 21:00
Home
arrow_forward
Lifestyle

SPONSORED CONTENT: KFC: How adding hope is changing millions of lives

21 August 2019 4:35 PM
Have you ever wondered where your R2 donation goes?

When you sit down to think about the fact that more than half of our population still live in poverty and, that young, unemployed mothers, together with selfless grandmothers are raising grandchildren with very little resources – it’s a realisation that you cannot ignore. It’s a thought that stays with you, tugging at your heartstrings and, calling for you to help make a change.

The sad reality is, too many children still go hungry in our country and, the cost of inaction is too high. So, when KFC called on you to join forces in addressing one of the most pressing challenges of our time, childhood hunger– adding hope wasn’t a difficult decision for you to make.

Every R2 counts

In 2009, KFC added a new item to the menu and, that item was – Hope. The powerful initiative called on KFC customers like you to donate R2 to help fight childhood hunger, a problem that robs our children of opportunities they need in order to enhance their future potential.

But, that potential is squandered when 1,120 children under the age of five still die of malnutrition every year in South Africa, when 27% of our pre-schoolers are stunted and when over 3.2 million of our children still go to school hungry.

You obliged, without hesitation and, because of that, the initiative has continued to expand its reach and the number of NGOs throughout South Africa, who provide daily, nutritious meals to pre-schoolers, school goers and – in some instances –their families.

Have you ever wondered where your R2 donation goes?

It takes a village to raise a child and, you’re part of it – a social movement that has changed the lives of over 150 000 children in need, through the sustainable feeding programmes of 138 non-profit organisations.

Add Hope now provides 75 million meals to children in need across SA every year. This is more than 500 times what was first collected and distributed in 2009.

Here’s how you and KFC are still adding hope, ten years on:

  1. Add Hope has now raised a combined total of more than half a billion in customer donations and KFC corporate social investment contributions.

  2. The annual totals have increased from R18.1million in 2011 to R74, 8million in 2018. The growth of customer donations ensures that hungry children have the vital nutrition they require, daily.

  3. Of the total donation, 66% – R49 million – emanated from your generosity, the KFC customer.

  4. The customer donation target for 2019 is R56 million.

KFC’s Add Hope is a story of how your R2 donation is making and will continue to make a meaningful impact on the futures of our children. Visit kfc.co.za to read more Stories of Hope.


This article first appeared on KFM : SPONSORED CONTENT: KFC: How adding hope is changing millions of lives


21 August 2019 4:35 PM

More from Lifestyle

'Meeting a child's basic needs drastically reduces the need to discipline'

21 September 2019 4:10 PM

Nikki Bush says the word 'punishment' needs to be replaced with the term 'management' and provides appropriate parenting tips.

Read More arrow_forward

Audi Q8 'marries elegance and practicality', but it comes at a price

21 September 2019 3:25 PM

'Large and in-charge' - Motoring journalist Naresh Maharaj rates Audi's new luxury SUV offering.

Read More arrow_forward

[WATCH] Guinness World Record holder creates salt portrait of 702 host Refiloe

21 September 2019 2:02 PM

Percy Maimela's known as a salt artist, but last week he switched to the medium of coffee to set a new Guinness World Record.

Read More arrow_forward

Enjoy your braai with healthy, heart-smart options

21 September 2019 12:50 PM

Jan Braai weighs in on the braai edition of 'Cooking from the Heart', launched in time for Heritage Day.

Read More arrow_forward

How to best save and invest for your children

20 September 2019 3:08 PM

Personal finance advisor Warren Ingram has advice for parents wanting to ensure an excellent education for their kids.

Read More arrow_forward

4 things you should never say if you want to get rich

20 September 2019 2:01 PM

Don’t ever say or, worse, believe any of these wealth-destroying platitudes, implores personal finance expert Warren Ingram.

Read More arrow_forward

Why are you still paying an advisor when your investments are not growing?

20 September 2019 1:19 PM

Should you DIY? Personal finance expert Warren Ingram answers definitively, shares tips on telling if an advisor is good or not.

Read More arrow_forward

US green card seeker? The EB-5 investor visa is about to cost a whole lot more

20 September 2019 12:43 PM

South Africans who want to gain a green card via the EB-5 investor green card programme must brace themselves for a price hike.

Read More arrow_forward

Here's how to secure all-expenses-paid trip to Antarctica this summer

20 September 2019 7:27 AM

You could secure a berth on the Sansa and make your way to Antarctica, leaving Cape Town in December.

Read More arrow_forward

'It's OK to have hope' - Facebook group #ImStaying celebrates SA's potential

19 September 2019 5:00 PM

The Facebook group, titled #ImStaying, started off with uplifting messages and is now connecting local initiatives with investors.

Read More arrow_forward