SPONSORED CONTENT: KFC: How adding hope is changing millions of lives
When you sit down to think about the fact that more than half of our population still live in poverty and, that young, unemployed mothers, together with selfless grandmothers are raising grandchildren with very little resources – it’s a realisation that you cannot ignore. It’s a thought that stays with you, tugging at your heartstrings and, calling for you to help make a change.
The sad reality is, too many children still go hungry in our country and, the cost of inaction is too high. So, when KFC called on you to join forces in addressing one of the most pressing challenges of our time, childhood hunger– adding hope wasn’t a difficult decision for you to make.
Every R2 counts
In 2009, KFC added a new item to the menu and, that item was – Hope. The powerful initiative called on KFC customers like you to donate R2 to help fight childhood hunger, a problem that robs our children of opportunities they need in order to enhance their future potential.
But, that potential is squandered when 1,120 children under the age of five still die of malnutrition every year in South Africa, when 27% of our pre-schoolers are stunted and when over 3.2 million of our children still go to school hungry.
You obliged, without hesitation and, because of that, the initiative has continued to expand its reach and the number of NGOs throughout South Africa, who provide daily, nutritious meals to pre-schoolers, school goers and – in some instances –their families.
Have you ever wondered where your R2 donation goes?
It takes a village to raise a child and, you’re part of it – a social movement that has changed the lives of over 150 000 children in need, through the sustainable feeding programmes of 138 non-profit organisations.
Add Hope now provides 75 million meals to children in need across SA every year. This is more than 500 times what was first collected and distributed in 2009.
Here’s how you and KFC are still adding hope, ten years on:
Add Hope has now raised a combined total of more than half a billion in customer donations and KFC corporate social investment contributions.
The annual totals have increased from R18.1million in 2011 to R74, 8million in 2018. The growth of customer donations ensures that hungry children have the vital nutrition they require, daily.
Of the total donation, 66% – R49 million – emanated from your generosity, the KFC customer.
The customer donation target for 2019 is R56 million.
KFC’s Add Hope is a story of how your R2 donation is making and will continue to make a meaningful impact on the futures of our children. Visit kfc.co.za to read more Stories of Hope.
This article first appeared on KFM : SPONSORED CONTENT: KFC: How adding hope is changing millions of lives
Nikki Bush says the word 'punishment' needs to be replaced with the term 'management' and provides appropriate parenting tips.Read More
'Large and in-charge' - Motoring journalist Naresh Maharaj rates Audi's new luxury SUV offering.Read More
Percy Maimela's known as a salt artist, but last week he switched to the medium of coffee to set a new Guinness World Record.Read More
Jan Braai weighs in on the braai edition of 'Cooking from the Heart', launched in time for Heritage Day.Read More
Personal finance advisor Warren Ingram has advice for parents wanting to ensure an excellent education for their kids.Read More
Don’t ever say or, worse, believe any of these wealth-destroying platitudes, implores personal finance expert Warren Ingram.Read More
Should you DIY? Personal finance expert Warren Ingram answers definitively, shares tips on telling if an advisor is good or not.Read More
South Africans who want to gain a green card via the EB-5 investor green card programme must brace themselves for a price hike.Read More
You could secure a berth on the Sansa and make your way to Antarctica, leaving Cape Town in December.Read More
The Facebook group, titled #ImStaying, started off with uplifting messages and is now connecting local initiatives with investors.Read More