But does it work?

Just do it! I'm lovin' it! Always Coca-Cola! Do slogans in advertising work?

Advertising slogans are short, often memorable phrases used in advertising campaigns.

They are claimed to be an effective means of drawing attention to one or more aspects of a product.

But do they work?

We interviewed Branding and Advertising Expert Andy Rice.

Scroll down to listen to the audio.

‘A diamond is forever’ from De Beers is probably the best payoff line of all times.

Andy Rice (branding and advertising expert )

It’s successful if people know your payoff line, even if people make fun of it.

Andy Rice (branding and advertising expert )

All bank payoff lines are the same. But ‘How Can We Help You?’ is the best of them all.

Andy Rice (branding and advertising expert )

Payoff lines, if truthful, work.

Andy Rice (branding and advertising expert)

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Read More
It's creative, sure, but does it work? Andy Rice reports back from Cannes Lions

It's creative, sure, but does it work? Andy Rice reports back from Cannes Lions

Ad expert Andy Rice is back from Cannes Lions, the world’s biggest advertising festival. He discusses creative effectiveness.

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Watch these funny advertisements. Do they work?

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Advertising expert Andy Rice analyses a few funny advertisements and discusses the effectiveness thereof.

Music is worth a thousand words, but does it work in advertising?

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Music makes advertisements more entertaining and memorable (who doesn't have jingles stuck in their head?). But does it work?

Mercedes vs. BMW… Samsung vs. Apple… Does comparative advertising work?

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Branding and Advertising expert Andy Rice unpacks comparative advertising and the effectiveness thereof.

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Branding and advertising expert Andy Rice discusses “cause-related marketing” and the effectiveness thereof.

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