But does it work?

Just do it! I'm lovin' it! Always Coca-Cola! Do slogans in advertising work?

Advertising slogans are short, often memorable phrases used in advertising campaigns.

They are claimed to be an effective means of drawing attention to one or more aspects of a product.

But do they work?

We interviewed Branding and Advertising Expert Andy Rice.

Scroll down to listen to the audio.

‘A diamond is forever’ from De Beers is probably the best payoff line of all times.

Andy Rice (branding and advertising expert )

It’s successful if people know your payoff line, even if people make fun of it.

Andy Rice (branding and advertising expert )

All bank payoff lines are the same. But ‘How Can We Help You?’ is the best of them all.

Andy Rice (branding and advertising expert )

Payoff lines, if truthful, work.

Andy Rice (branding and advertising expert)

This article first appeared on 702 : Just do it! I'm lovin' it! Always Coca-Cola! Do slogans in advertising work?


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