'Clients need to listen to ad agencies and curb stereotyping'
Advertising executive director at Hero Jabulani Sigege says stereotypes in advertising are harmful to society.
Speaking to Refilwe Moloto, Sigege states that advertising is supposed to push society forward instead of having a one-dimensional depiction of people.
More diversity in the industry is needed in order to deliver balanced adverts, he adds.
Advertising is supposed to hold the mirror to society and reflect it and push society forward by holding up a picture of how society could or should be.Jabulani Sigege, Executive creative director - Hero
Even though we have come a long way in terms of the diversity of people making ads, I still think top decision-makers are not always the people who we reflect and have context and the lay of the land.Jabulani Sigege, Executive creative director - Hero Full Service Advertising Agency
Sigege says clients should trust advertising agencies to deliver on the brief given.
Clients need to trust agencies more and trust the people working on the brand more.Jabulani Sigege, Executive creative director - Hero Full Service Advertising Agency
Listen to the voices in the room because they know what they are talking about because the target market is their sisters and brothers.Jabulani Sigege, Executive creative director - Hero Full Service Advertising Agency
Listen to the full interview...
Chief operations officer Jan Oberholzer says technicians are investigating the cause of a conveyor-belt failure over the weekend.Read More
CCMA acting national commissioner William Thomson gives the lowdown on report for 2018/1019 financial year.Read More
Energy expert Ted Blom says Eskom's debt is holding South Africa to ransom.Read More
The Western Cape Education Department says 36 out of the 274 centres writing Computer Applications Technology were affected.Read More
A survey of southern right whales off the Cape coast has counted just 200 in the area – the second-lowest figure since 1995.Read More
Some of the endangered wildlife has now been listed as farming stock under key legislation that governs breeding.Read More
The municipality had initially ruled out having any designated spots for the discharge of fireworks this festive season.Read More
A study is being planned to determine potential outlets and job-creation opportunities that Cape Town's night-time economy offers.Read More
Consumer journo Wendy Knowler explains why it can be better to claim on your own car insurance after an accident.Read More
The Pietermaritzburg pupil died in his mother's arms on Tuesday.Read More