'Clients need to listen to ad agencies and curb stereotyping'
Advertising executive director at Hero Jabulani Sigege says stereotypes in advertising are harmful to society.
Speaking to Refilwe Moloto, Sigege states that advertising is supposed to push society forward instead of having a one-dimensional depiction of people.
More diversity in the industry is needed in order to deliver balanced adverts, he adds.
Advertising is supposed to hold the mirror to society and reflect it and push society forward by holding up a picture of how society could or should be.Jabulani Sigege, Executive creative director - Hero
Even though we have come a long way in terms of the diversity of people making ads, I still think top decision-makers are not always the people who we reflect and have context and the lay of the land.Jabulani Sigege, Executive creative director - Hero Full Service Advertising Agency
Sigege says clients should trust advertising agencies to deliver on the brief given.
Clients need to trust agencies more and trust the people working on the brand more.Jabulani Sigege, Executive creative director - Hero Full Service Advertising Agency
Listen to the voices in the room because they know what they are talking about because the target market is their sisters and brothers.Jabulani Sigege, Executive creative director - Hero Full Service Advertising Agency
Listen to the full interview...
Donors have helped raise more than R65,000 towards supporting the family of Braden Cannoo as they prepare for his funeral.Read More
Several colourful bathing boxes were destroyed in a fire at St James beach, along the False Bay coast.Read More
Premier Alan Winde says he's pushing for the alcohol ban to be lifted in the province.Read More
Judgment has been reserved in the lastest major court challenge of the ban on the sale of tobacco products.Read More
Premier Alan Winde has been locked in a meeting with his provincial Cabinet discussing a differentiated approach to the alcohol ban in the province.Read More
"The case is complicated," says Brigadier Mathapelo Peters. "I think 'bizarre' is the appropriate description."Read More
"Covid-19 is going to be with us for years. On balance, it’s better for kids to be in school," says Prof Mignon McCulloch.Read More
Legal advisor Nicholas Hall argues that the controversial the Film and Publications Amendment Bill is highly problematic.Read More
A mother of three from Gugulethu was finally discharged after being hospitalised for almost 70 days due to Covid-19.Read More
Thabane Zulu (former DG, Human Settlements) reluctantly testified before the Zondo commission on Thursday, says eNCA’s Erin Bates.Read More