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Cape Town 'leading' growth in Muslim tourism market

13 October 2019 3:34 PM
Tags:
Bo Kaap
halal certified
Africa Halaal Week
Muslim tourism market
Muslim tourists
CrescentRating
Cape Malay community
Fazal Bahardeen
CrescentRating CEO Fazal Bahardeen discusses the needs of Muslim tourists visiting South Africa.

When the 2019 Africa Halaal Week conference opened in Cape Town, Mayco member for Economic Opportunities James Vos made a point of telling delegates that the Cape Malay community makes up around a quarter of the population.

With its rich Muslim history, the Mother City is ideally positioned to capitalise on the Muslim travel market, which the MasterCard–CrescentRating Global Muslim Travel Index lists as one of the fastest-growing sectors of the global industry.

RELATED: Cape Town's will release new plans to involve communities in tourism offerings

On Weekend Breakfast, Zain Johnson chats to founder and chief operating officer of CrescentRating, Fazal Bahardeen about the particular needs of the Muslim tourist.

He points out that it's not just about providing Halaal food as some tourism operators seem to think, although assuring Muslim visitors they can access the right food and prayer facilities is the first step.

Once you have taken away that worry about where to eat and where to pray they'll enjoy whatever the destination has to offer in terms of tourism products. Muslims are also looking for local Muslim experiences.

Fazal Bahardeen, Founder and CEO - CrescentRating

This is where Cape Town with its historic Bo Kaap has a lot to offer. Some residents already provide an "at home" experience where tourists can cook and enjoy a meal with a family. Bahardeen would like to see an expansion of this unique service.

Especially younger Muslims are looking for what they call authentic experiences

Fazal Bahardeen, Founder and CEO - CrescentRating

He singles out one particular mistake made by the hospitality industry, where restaurants proclaim they're "Halaal-friendly".

When it comes to food there is nothing called Halaal-friendly food - either it's Halaal or it's not. Of course services can be Halaal-friendly.

Fazal Bahardeen, Founder and CEO - CrescentRating

For more on the growing Muslim travel sector, listen to the conversation with Bahardeen below:

Subscribe to our Business Wrap Newsletter


13 October 2019 3:34 PM
Tags:
Bo Kaap
halal certified
Africa Halaal Week
Muslim tourism market
Muslim tourists
CrescentRating
Cape Malay community
Fazal Bahardeen

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