It's VW, but not as you know it - Why did Volkswagen change its logo?
It's arguably one of the most well-recognised logos in motoring, but Volkswagen is changing things up with the introduction of its latest brand identifier.
The German car manufacturer has unveiled its re-designed badge.
It looks like the VW logo from about 30 years ago.Jonathan Cherry, Director - Cherryflava Media
VW changed their logo and no one noticed.. pic.twitter.com/MVHjC78KZB— Barrel to yo Frown🌍💨 (@TysonFREE) October 13, 2019
Jonathan Cherry of Cherryflava media says the new badge is more "digitally identifiable".
They wanted something flatter, so the new logo is very similar (to the previous logo), but it's a 2D version without all of the fancy embossings.Jonathan Cherry, Director - Cherryflava Media
According to Cherry, three-dimensional shapes are not ideal for digital media nor, it seems, for the cars they'll be afixed to.
What they're looking for it an opportunity to apply the logo onto a bonnet which is grill-less.Jonathan Cherry, Director - Cherryflava Media
Find out more about VW's brand identity overhaul by clicking below:
Rent prices in Berlin will be frozen until 2025 but several interest groups have threatened to challenge the law.Read More
What is considered perfect timing for investing outside of SA? We find out when to do it, how long to be there and when to get outRead More
A world attendance record and $3,5-million raised - everyone was a winner at Friday night's Match in Africa. Watch the highlights.Read More
Japanese authorities on Friday reported 41 new cases of a virus on a cruise ship that’s been quarantined in Yokohama harbor.Read More
This coronavirus dashboard monitors global cases of infection in realtime.Read More
David Abel has become somewhat of an overnight "celebrity" with regular Facebook posts about life on the Diamond Princess liner.Read More
The key is the balance between how quickly it spreads and how virulent it is says Sonia Shah, author of a book tracking pandemics.Read More
Dagga production is growing at 15% year-on-year. The industry added R82 billion to Canada’s GDP in November 2019.Read More
Who says offshore investments have to be complicated? Learn all there is to know about the basics of investing outside of SA.Read More
Ambassador Lin Songtian addressed a press conference on Monday morning in Pretoria.Read More