Streaming issues? Report here
Aubrey Masango 2019 BW Aubrey Masango 2019 BW
The Aubrey Masango Show
20:00 - 23:59
volume_up
volume_mute

The Aubrey Masango Show
20:00 - 23:59

Home
arrow_forward
World

It's VW, but not as you know it - Why did Volkswagen change its logo?

15 October 2019 4:48 PM
Tags:
Volkswagen
brand
VW
logo
John Maytham asks what's behind Volkswagen's new-look logo...

It's arguably one of the most well-recognised logos in motoring, but Volkswagen is changing things up with the introduction of its latest brand identifier.

The German car manufacturer has unveiled its re-designed badge.

It looks like the VW logo from about 30 years ago.

Jonathan Cherry, Director - Cherryflava Media 

Jonathan Cherry of Cherryflava media says the new badge is more "digitally identifiable".

They wanted something flatter, so the new logo is very similar (to the previous logo), but it's a 2D version without all of the fancy embossings.

Jonathan Cherry, Director - Cherryflava Media 

According to Cherry, three-dimensional shapes are not ideal for digital media nor, it seems, for the cars they'll be afixed to.

What they're looking for it an opportunity to apply the logo onto a bonnet which is grill-less.

Jonathan Cherry, Director - Cherryflava Media 

Find out more about VW's brand identity overhaul by clicking below:


15 October 2019 4:48 PM
Tags:
Volkswagen
brand
VW
logo

Recommended

More from World

Bali-Indonesia-Tirta-Empul-Temple-travel-retreat-123rf

We are in limbo - SA woman stuck in Bali

3 April 2020 2:51 PM

South African businesswoman and mother of four, Dr Mariheca Otto, has been stuck in Bali since March.

Share this:
Read More arrow_forward

Drone flying over city aerial photography 123rflifestyle 123rf 123rfbusiness

China uses drones to disinfect public spaces – should we do the same?

3 April 2020 1:03 PM

Should South Africa relax rules against aerial spraying of chemicals in the same way the Chinese have?

Share this:
Read More arrow_forward

180314-duterteedjpg

Philippine President orders military to kill lockdown violators on the spot

3 April 2020 10:36 AM

"My orders to the police and military... shoot them dead. Is that understood? Dead. Instead of causing trouble, I will bury you."

Share this:
Read More arrow_forward

Wearing mask standing distance of 1 meter from others COVID-19 viruses 123rf

Czech Republic message: Masks partial protection is better than nothing

3 April 2020 10:05 AM

Czech Republic virologist Dr Emil Pavlik says wearing masks have kept Covid-19 infection rates and deaths low in the country.

Share this:
Read More arrow_forward

aeroplane-airplane-clouds-115491jpg

Minister Pandor: 1471 Saffers abroad needing help, Dirco 24-hour contact numbers

3 April 2020 8:19 AM

International Relations Minister says some need to travel home while others need help with accommodation overseas.

Share this:
Read More arrow_forward

Group of friends video chatting covid19 lockdown 123rf

[WATCH] WHO: Use 'physical' not 'social' distancing term to stay connected

1 April 2020 11:20 AM

World Health Organisation suggests this so as to help us preserve mental as well as physical health during Covid-19 lockdowns.

Share this:
Read More arrow_forward

Departure gate of Ngurah Rai International Airport Bali Indonesia 123rf

Saffers stuck in Indonesia say Emirates and SA Embassy very unhelpful

1 April 2020 7:33 AM

Candice Smithie is part of a group of South Africans stranded on the island of Bali in Indonesia.

Share this:
Read More arrow_forward

200331pandorgif

Govt plans to repatriate South Africans stranded abroad

31 March 2020 8:50 PM

International Relations Minister Naledi Pandor says there are 1471 South Africans stuck in foreign countries, wanting to come back home.

Share this:
Read More arrow_forward

181119us-flaggif

US Embassy says stranded Americans should be evacuated from SA by next week

31 March 2020 11:45 AM

The US Embassy in South Africa is arranging charter flights to evacuate hundreds of US citizens stranded in the country.

Share this:
Read More arrow_forward

Virus protection face mask covid-19 coronavirus facemask

To wear a mask, or not to wear one? WHO sticks to its recommendation: 'No!'

31 March 2020 11:30 AM

"Masks are our only armour when we walk into the room of a Covid-positive patient," says WHO epidemiologist Maria Van Kerkhove.

Share this:
Read More arrow_forward