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Yves Saint Laurent starts selling designer condoms for R95 a pop

16 October 2019 2:51 PM
Tags:
Marketing
Condoms
The Money Show
Bruce Whitfield
Advertising
Andy Rice
Yves Saint Laurent
branding
ySL
product placement
designer
Some things in life just don’t need a “designer” counterpart, reckons branding and advertising expert Andy Rice.

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued Yves Saint Laurent’s new condom range, going for £5 (R95) a pop on its website.

Rice gave it a “zero”.

Some things in life just don’t need a “designer” counterpart – condoms being a case in point.

Sex does sell, said Rice.

However, YSL is taking it a tad too far by placing its brand directly at the moment when people are getting intimate.

For more detail, listen to the interview in the audio below (the bit about the YSL condoms start at 9:33).

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This article first appeared on 702 : Yves Saint Laurent starts selling designer condoms for R95 a pop


16 October 2019 2:51 PM
Tags:
Marketing
Condoms
The Money Show
Bruce Whitfield
Advertising
Andy Rice
Yves Saint Laurent
branding
ySL
product placement
designer

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