Streaming issues? Report here
money-show-thumbnailjpg money-show-thumbnailjpg
The Money Show with Bruce Whitfield
18:00 - 20:00
volume_up
volume_mute

Up Next: The Aubrey Masango Show
See full line-up
The Money Show with Bruce Whitfield
18:00 - 20:00
Home
arrow_forward
Lifestyle

Reuben Riffel on being a successful businessman and award-winning chef

20 October 2019 10:59 AM
Tags:
Reuben Riffel
Reuben’s Restaurant
restaurant industry

On International Chefs Day the restaurateur shares advice for those starting out in the industry and for everyday cooks.

Celebrity chef, restaurateur and TV personality - Reuben Riffel has a lot on his plate, so to speak.

To mark International Chefs Day, CapeTalk's Zain Johnson speaks to the owner of Reuben's Restaurant about how he manages to combine being a businessman with being an award-winning chef.

The trick, says Riffel, is to learn to take a step back and start trusting people, while still staying true to your passion.

I try and stay attached still to the fact that I'm a chef and do what I love.

Reuben Riffel, Chef and restaurateur

Keeping abreast of the latest trends is part of the job, as is learning to understand what style of food is suited to you and what clients come to expect of you.

I tell youngsters it's one thing to say I'm cooking dishes my mum used to cook and serving that up in a restaurant, but in a way that's not enough and you've got to keep yourself sharp.

Reuben Riffel, Chef and restaurateur

It's one thing to go on the internet and look for things, but the real thing is to test things, to cook. Cooking is also a lot to do with instinct and the more you do it, the more you teach and evolve your palate.

Reuben Riffel, Chef and restaurateur

Riffel says refining his restaurants' dishes is a process of evolution rather than inventing something completely new.

It's not always about creating something new from scratch. It's always something you know is a good base in terms of the flavour and taking it to the next level or in a different direction.

Reuben Riffel, Chef and restaurateur

What are his tips for everyday cooks?

The award-winning chef advises building up a stock of ingredients so that the necessaries are available in your own kitchen when you want to try out something new. Also invest in the best quality kitchen equipment you can afford.

He says there's also a lot to the cliché "keep it simple", with quality ingredients the key to good cooking.

It's not just going into a shop and buying whatever - you need to get the best quality of what's out there and obviously also see what you can afford.

Reuben Riffel, Chef and restaurateur

Listen to the conversation with Riffel here:


20 October 2019 10:59 AM
Tags:
Reuben Riffel
Reuben’s Restaurant
restaurant industry

Recommended

More from Lifestyle

Family children girls outdoor cloth face masks 123rf 123rflifestyle

We only have each other – the psychology behind not wearing a mask

3 July 2020 10:56 AM

"I’m outside; I don’t need a mask. If you’re uncomfortable, stay at home." Sociologist Steven Robins tries to make sense of it.

Share this:
Read More arrow_forward

Crazy funny man working from home on desktop computer 123rf 123rfbusiness

Job hunting? This CEO is hiring and interviewing remotely – he has advice

2 July 2020 2:15 PM

"We’ve hired people we haven’t met in person," says Karl Hammerschmidt. "There are things you can still do to impress."

Share this:
Read More arrow_forward

swing-cityjpg

Swing City's Graeme Watkins on the Standard Bank (virtual) Jazz Festival

2 July 2020 11:52 AM

This weekend, South African jazz lovers were blown away by the glorious sounds streaming into living rooms courtesy of Swing City.

Share this:
Read More arrow_forward

Woman working from home mother children 123rflifestyle 123rfbusiness 123rf

How to deal with grievances with your boss while working from home

2 July 2020 11:51 AM

A labour lawyer says she has dealt with companies coming to terms with paying for employees home internet data for work purposes.

Share this:
Read More arrow_forward

hyundai i20

Best 2nd-hand cars below R80 000 – actual examples you can buy, right now

1 July 2020 3:05 PM

"The car that stood out the most was a 2014 Hyundai i20 with just 67 000 on the clock," says motoring journalist Ciro de Siena.

Share this:
Read More arrow_forward

grandwest-casion-reopensjpg

[WATCH] 'Endless line of cars' queue ahead of GrandWest Casino’s reopening

1 July 2020 12:55 PM

In scenes reminiscent of the day alcohol sales were unbanned – you’ve got to see it – gamblers queued to try their luck.

Share this:
Read More arrow_forward

Naked Insurance

Car insurance from R180 per month – and you don’t pay if you don’t drive

30 June 2020 8:03 PM

Meet Alex Thomson of Naked Insurance, a high-tech company with vastly lower operating costs than most traditional insurers.

Share this:
Read More arrow_forward

Marmite 123rf 123rfbusiness 123rflifestyle

Axe (aka 'Lynx') deodorant has a new scent - 'Africa and Marmite' (not kidding)

30 June 2020 7:25 PM

"We’ve decided to step it up," says Lynx. "With Lynx Marmite, we’re bringing the world of food into the fragrance category." LOL!

Share this:
Read More arrow_forward

Eon de Vos

What in the world happened to Eon de Vos? And what does he believe about money?

29 June 2020 8:30 PM

Bruce Whitfield interviews Eon de Vos about his attitude to money (hopes and fears, successes and failures, etc.).

Share this:
Read More arrow_forward

tourism-travel-accommodation-hospitality-hotel-reception-bell-concierge-123rf

You can travel within your province, leisure travel is open, claims tourism body

29 June 2020 7:28 PM

The Tourism Business Council of SA has interpreted the new level 3 regulations to mean that intra-provincial leisure travel can resume.

Share this:
Read More arrow_forward