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Advertisement urging drivers to 'put their foot down' voted worst

10 December 2019 8:00 PM
Tags:
advertisement
Mahindra
worst advertisement
Mahindra XUV
An advertisement for a Mahindra XUV was voted extremely irresponsible considering local accident levels.

An advertisement for the Mahindra XUV500 has been voted extremely irresponsible.

Andy Rice, branding and advertising expert, told The Money Show he felt the ad was especially bad considering local accident levels and driving standards.

It urges drivers to "try a different lane or make a new one".

It also encourages drivers to "unlike the signs" and to "put your foot down" - all in an urban environment.

I am probably going to be accused of being a nanny myself

Andy Rice, branding and advertising expert

Listen to the soundclip here.

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This article first appeared on 702 : Advertisement urging drivers to 'put their foot down' voted worst


10 December 2019 8:00 PM
Tags:
advertisement
Mahindra
worst advertisement
Mahindra XUV

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