Streaming issues? Report here
money-show-thumbnailjpg money-show-thumbnailjpg
The Money Show with Bruce Whitfield
18:00 - 20:00
volume_up
volume_mute

Up Next: The Aubrey Masango Show
See full line-up
The Money Show with Bruce Whitfield
18:00 - 20:00
Home
arrow_forward
Business
fiber_manual_record
Lifestyle

Original Rice Krispies back by popular demand - and imported from the UK

13 January 2020 11:50 AM
Tags:
Breakfast
Diet
UK
Rice Krispies
Kellog's SA
Original Rice Krispies
Vanilla flavour
breakfast cereal
sugar content
multigrain

The original Rice Krispies have returned to the cereal aisles, but they are going to set you back roughly R70 a box.

The original Rice Krispies are back in South African supermarkets once again, after more than a year of consumer backlash.

In 2018, Kellogg's stopped selling original Rice Krispies in SA and replaced the much-loved breakfast cereal with Vanilla Rice Krispies - much higher in sugar content.

Kellogg's SA’s head of external relations Zandi Mposelwa claims the decision to switch to the vanilla flavour was guided by in-depth market research.

We had been getting feedback from consumers that they would like some taste with the vanilla rice crispies.

Zandile Mposelwa, Head of external relations - Kellogg's Sub Saharan Africa

We conducted in-depth research, talking to mums and their kids.

Zandile Mposelwa, Head of external relations - Kellogg's Sub Saharan Africa

The vanilla flavour did not go down well with consumers and, for 18 months, many social media users campaigned to have the original taste come back.

The original product now has to be imported from the UK because Kellogg's SA does not currently have the manufacturing capability to produce it locally, Mposelwa explains.

As a result, a 510g box of the original goes for roughly R70. The sweeter, vanilla-flavoured version is said to be significantly cheaper.

At this point in time, we don't have the capacity to produce [the orginal] locally. We didn't want to wait.

Zandile Mposelwa, Head of external relations - Kellogg's Sub Saharan Africa

The cost is mainly driven by import duties.

Zandile Mposelwa, Head of external relations - Kellogg's Sub Saharan Africa

Listen to the discussion on Today with Kieno Kammies:

Thumbnail image credit: @Sciyuri on Twitter.


13 January 2020 11:50 AM
Tags:
Breakfast
Diet
UK
Rice Krispies
Kellog's SA
Original Rice Krispies
Vanilla flavour
breakfast cereal
sugar content
multigrain

More from Business

190220-tito-mbowenieditedjpg

'Govt is borrowing huge amounts of money. Will it cut spending on salaries?'

27 October 2020 1:20 PM

To reduce borrowing, you’ll have to cut spending. The key issue remains public sector salaries, says analyst Izak Odendaal.

Share this:
Read More arrow_forward

Grasshopper locust pixabay

A locust outbreak in the Karoo has a hungry South Africa on edge

27 October 2020 12:28 PM

If the outbreak in the Karoo gets too large, it’ll travel to the maize fields in the Free State, warns Professor Frances Duncan.

Share this:
Read More arrow_forward

Happy family dancing 123rf

How to get or update a will at no cost (this week only) – it’s an act of love

27 October 2020 10:49 AM

It’s National Wills Week – you have until Friday (30 October) to get a professional to draw up or update your will at no charge.

Share this:
Read More arrow_forward

Cell tower wireless internet 123rf

Cell C shutting down? Not quite - you will still get service through MTN towers

27 October 2020 7:33 AM

It is being widely reported that the service provider is shutting down, but Tech guru Brendon Petersen says it is not that clear cut.

Share this:
Read More arrow_forward

Time coins money pexels

How to optimise cash flow and reduce interest charges

26 October 2020 8:09 PM

Absa’s working capital management solutions help businesses successfully manage their cashflows and working capital.

Share this:
Read More arrow_forward

Happy child kid face mask facemask covid-19 123rf

[BOOK REVIEW] The future arrived early - economist Dr Iraj Abedian

26 October 2020 7:34 PM

Famed economist Dr Iraj Abedian talks about his book, "FutureNEXT: Reimagining Our World and Conquering Uncertainty”.

Share this:
Read More arrow_forward

Woman saving money piggy bank mask 123rf 123rfbusiness 123rflifestyle

Middleclass incomes have recovered almost fully since hard lockdown – FNB data

26 October 2020 7:13 PM

The lowest and highest-paid workers in SA haven’t yet recovered from the lockdown, according to FNB's Dr Christoph Nieuwoudt.

Share this:
Read More arrow_forward

Empty piggy bank broke 123rfbusiness 123rf

Famous Brands (owner of Steers/Wimpy/etc.) reports its 1st ever operating loss

26 October 2020 6:52 PM

The Money Show’s Bruce Whitfield interviews Famous Brands CEO Darren Hele.

Share this:
Read More arrow_forward

Lockdown levels South Africa Covid-19 coronavirus 123rf

'Another hard lockdown will cause even more state violence'

26 October 2020 6:27 PM

Futurist Graeme Codrington and economist Dick Forslund on how a 2nd hard lockdown and a 2nd Covid wave might affect our country.

Share this:
Read More arrow_forward

Khayelitsha Western Cape 123rf

Khayelitsha businesses and residents in the 'grip of a handful of thugs'

26 October 2020 12:20 PM

Khayelitsha Development Forum chair Ndithini Thyido says 'enough is enough' to these protection rackets targeting the community.

Share this:
Read More arrow_forward

More from Lifestyle

beer-alcohol-brewery-bottle-cap-drinking-booze-warehouse-liquor-industry-123rf

Pricing is proven as an effective way to reduce alcohol consumption, says prof

27 October 2020 11:28 AM

UCT Professor Corné van Walbeek says there is scientific evidence that raising the price of alcohol does reduce consumption.

Share this:
Read More arrow_forward

Happy family dancing 123rf

How to get or update a will at no cost (this week only) – it’s an act of love

27 October 2020 10:49 AM

It’s National Wills Week – you have until Friday (30 October) to get a professional to draw up or update your will at no charge.

Share this:
Read More arrow_forward

man-suitcase-travel-tourism-hotel-bed-room-accommodation-stay-getaway-123rf

SA must scrap the 'red list', we aren't importing entire populations - Satsa CEO

26 October 2020 5:58 PM

Southern Africa Tourism Services Association (Satsa) CEO David Frost says the red-listing of high-risk countries is killing inbound tourism.

Share this:
Read More arrow_forward

miss-sa-shudu-musidajpg

5 things you should know about the newly crowned Miss SA, Shudufhadzo Musida

25 October 2020 10:18 AM

Shudufhadzo Musida was crowned Miss South Africa 2020 at a ceremony held at the Table Bay Hotel in Cape Town on Saturday evening.

Share this:
Read More arrow_forward

katlego-maboe-facebook-pic-an-hour-withjpg

Petition started to 'bring back Katlego Maboe' after TV presenter taken off air

24 October 2020 3:23 PM

More than 51,000 people have signed an online petition to bring back TV presenter Katlego Maboe after he was suspended from the SABC 3 morning show Expresso.

Share this:
Read More arrow_forward

hand-sanisiter-hygeine-Covid19-Covid-19-pandemic

Why SA govt needs to urgently regulate the production of hand sanitisers

24 October 2020 12:08 PM

Hand hygiene has become a critical part of the response to Covid-19, but not all hand sanitisers are up to scratch or even certified.

Share this:
Read More arrow_forward

Psilocybin Magic Mushrooms pixabay

'Psilocybin (magic mushrooms) will probably be legal for medical use in 3 years'

23 October 2020 3:29 PM

Research has shown psychedelic drugs to be effective treatments for depression, alcoholism and anxiety, says Leonie Joubert.

Share this:
Read More arrow_forward

Procrastination procrastinator lazy office worker wasting time on phone 123rf

Are you a 'cyber-slacking' procrastinator? Tech can help! We’re not being ironic

23 October 2020 1:22 PM

Are you always on your phone, procrastinating? There’s an app for that, says USB productivity researcher, Sam Orton.

Share this:
Read More arrow_forward

happy-at-workjpg

Picked the wrong job? There's a company that pays you to quit if you're unhappy

22 October 2020 7:06 PM

'If you're happy at work it rubs off on your colleagues and clients' says Gideon Galloway, CEO of King Price Insurance.

Share this:
Read More arrow_forward

black-woman-health-fitness-orange-juice-vegetables-diet-exercise-kitchen-123rf

Worried about the future of the planet? The 'climate diet' may be for you

22 October 2020 3:17 PM

There's a move towards eating what is termed 'futureproof foods' which are more conducive to the sustainability of the planet.

Share this:
Read More arrow_forward