Disapproval at ads aimed at black people

John Robbie received an email from a listener, who spoke of the subject of an article that appeared on Destiny Magazine's online platform - advertisements that is aimed at lower LSM black people are distasteful and ridiculing. In the article, advertising researcher, Lebo Motshegoa is quoted as saying that Ads that are meant for the higher-end market are clever and smart, while ads that are meant for the lower-end market are often not very well thought out and portrays stereotypes.

John received a lot of commentary and interaction from listeners about this, including a call from a lady who works at an ad agency.

Listen to the conversation below:

Read More
Major medical breakthrough: New gene pegged as cause of heart attacks in youth

Major medical breakthrough: New gene pegged as cause of heart attacks in youth

This is being called the biggest medical advancement in South African cardiology since Dr Chris Barnard's first heart transplant.

Parents urged to check tertiary institutions are legit before registering kids

Parents urged to check tertiary institutions are legit before registering kids

The Council on Higher Education says parents need to be wary of the increasing number of fly-by-night tertiary institutions.

New app to detect hearing loss

New app to detect hearing loss

University of Pretoria has developed a new app which uses a smartphone to detect hearing loss.

2016 news wrap: A look back at the stories that grabbed SA's attention

2016 news wrap: A look back at the stories that grabbed SA's attention

Barry Bateman spoke to Stephen Grootes to unpack the meaning behind the stories that dominated the headlines in 2016.

Ads we would not have seen in the "old" South Africa

Ads we would not have seen in the "old" South Africa

Jonathan Cherry looks at 5 ads that would not have been possible before democracy and a constitution protecting freedom of speech

Online ads don't translate well to TV

Online ads don't translate well to TV

With advent of internet marketing campaigns a number of brands have created epic pieces, but cannot bridge the gap to TV

Popular articles
Meet Whitey Basson (the retail guru who turned Shoprite into a R127bn behemoth)

Meet Whitey Basson (the retail guru who turned Shoprite into a R127bn behemoth)

The Money Show’s Bruce Whitfield interviews the former CEO of Africa’s largest retailer by far.

CT airport shooting attempted hit on gang boss allegedly linked to '28s' -expert

CT airport shooting attempted hit on gang boss allegedly linked to '28s' -expert

A policing expert explains that the airport shooting may be linked to the shooting at a Stellenbosch nightclub this past weekend.

Almost 30 million SA ID numbers compromised after site hacked

Almost 30 million SA ID numbers compromised after site hacked

Independent Marketing Consultant in the Technology Space, Andrew Fraser says this looks like a leak and not a hack.

Cape Town International Airport shooting could be gang related - ACSA

Cape Town International Airport shooting could be gang related - ACSA

The incident happened in the early hours of Wednesday morning.

Kloof Street residents living in fear as crime multiplies

Kloof Street residents living in fear as crime multiplies

A Cape Town man was stabbed to death on Saturday while trying to assist two women who were being mugged on Kloof street.