Disapproval at ads aimed at black people

John Robbie received an email from a listener, who spoke of the subject of an article that appeared on Destiny Magazine's online platform - advertisements that is aimed at lower LSM black people are distasteful and ridiculing. In the article, advertising researcher, Lebo Motshegoa is quoted as saying that Ads that are meant for the higher-end market are clever and smart, while ads that are meant for the lower-end market are often not very well thought out and portrays stereotypes.

John received a lot of commentary and interaction from listeners about this, including a call from a lady who works at an ad agency.

Listen to the conversation below:


This article first appeared on 702 : Disapproval at ads aimed at black people


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