We talk a lot about the active process of advertising a product or brand, but in today's highly connected world isn't it interesting how excited we are about a brand that has never actively tried to market itself in South Africa - coming to South Africa.
This is the observation by Jonathan Cherry following the hype after the announcement that coffee chain Starbucks will be opening stores in South Africa from 2016.
Cherry says that this is evidence of the long reach of "Brand America" and how American sub-culture has spread globally especially through its television shows and movies.
Pick of the week:
Jonathan says Always did very well with their #likeagirl commercial, and have now followed it up with one called "Unstoppable". Check it out:
Listen to the full conversation between John Webb (in for Kieno Kammies) and Jonathan Cherry, below:
This article first appeared on 702 : So much anticipation for Starbucks in spite of lack of marketing