The Ad Feature with Jonathan Cherry

Brands not using social media in 2016 are lagging behind

More and more people make use of social media to complain about poor customer service.

Jonathan Cherry, Director at CherryFlava Media says about 80% of customer service requests in the world happen on Twitter.

He says Twitter is evolving to become more than a marketing and advertising platform. They understand that they are also a great platform for customers and companies to have valid conversations about customer service, he says.

Cherry says brands should not have these social media accounts if they are not going to use them to respond to customer needs.

Twitter is struggling to find a revenue stream and it seems they are looking at using this platform as a complaint line of sorts.

Jonathan Cherry of Cherryflava

Over the past couple of years it is quite evident that using social media to complain is much better that actually calling a complaints line, probably because it creates some kind of accountability in public.

Jonathan Cherry of Cherryflava

If you really want to know what people think of your business, follow your Twitter feed and see what the comments are...

Jonathan Cherry of Cherryflava

For his pick-of-the-week, Jonathan chose an ad by Audi in Germany. Cherry says it is the oddest and weirdest ad he has ever seen.

They are trying to break through the clutter with a totally ridiculous story ...

Jonathan Cherry of Cherryflava

Check out the ad below:

Listen to the full conversation below:

Read More
David Bowie made a masterpiece of everything he touched...even these commercials

David Bowie made a masterpiece of everything he touched...even these commercials

Aside from his creative genius in the music and film arena, the late David Bowie also appeared in a number of television commercials.

How brands that make their product features entertaining always hit the mark

How brands that make their product features entertaining always hit the mark

Advertising expert Jonathan Cherry, says that brands must make their product features entertaining, in order to win over loyalty.

Gone are the days of CSI budgets. Big brands must better invest in social causes

Gone are the days of CSI budgets. Big brands must better invest in social causes

Advertising expert Jonathan Cherry explores why major brands must make sure they are invested in social interests.

How Starbucks 'stole' Christmas with their red coffee cup controversy

How Starbucks 'stole' Christmas with their red coffee cup controversy

Advertising expert Johnathan Cherry looks at the new seasonal coffee cup that has many religious Starbucks lovers seeing red.

Five marketing lessons to be learnt from the VW test-rigging scandal

Five marketing lessons to be learnt from the VW test-rigging scandal

Ad expert Jonathan Cherry takes a look at the marketing and branding lessons to learn from the Volkswagen test-rigging saga.

Just how valuable are connected 'influencers' to companies?

Just how valuable are connected 'influencers' to companies?

A weekly look at the great and not so great offerings of advertisers with advertising and brand guru Jonathan Cherry.

Popular articles
'We weren't going to quit', says Tim Noakes on not guilty verdict

'We weren't going to quit', says Tim Noakes on not guilty verdict

Prof Tim Noakes has been found not guilty by the Health Professions Council of South Africa on a charge of unprofessional conduct.

New evidence comes to light in Ipid's probe against top cop

New evidence comes to light in Ipid's probe against top cop

Ipid has revealed that evidence against Khomotso Phahlane shows a dubious pattern in car purchases.

Still no trace of missing Charlotte Nikoi, one month on

Still no trace of missing Charlotte Nikoi, one month on

The husband of missing Charlotte Nikoi has pleaded with public to come forward with any information regarding her whereabouts.

[Watch] All the Foreshore Freeway Project proposals

[Watch] All the Foreshore Freeway Project proposals

Take a look at the 6 six proposals that have been received by the City for the Foreshore freeway precinct.

We are in denial of people marching against us - Lindiwe Sisulu

We are in denial of people marching against us - Lindiwe Sisulu

Human Settlements Minister criticised the ANC for being passive at the memorial of late struggle stalwart Amhed Kathrada.

'Gigaba will have limited effect; the elephant in the room is the President'

'Gigaba will have limited effect; the elephant in the room is the President'

The Money Show’s Bruce Whitfield interviews Standard Bank Chief Economist Goolam Ballim.

How does El Nino affect Western Cape province?

How does El Nino affect Western Cape province?

Professor William Landman explains what El Nino is and its effects on the coming seasons in the Western Cape.

'Land restitution failed because Government is the biggest owner of land'

'Land restitution failed because Government is the biggest owner of land'

Bruce Whitfield interviews Finance Minister Malusi Gigaba's advisor Chris Malikane and Business Leadership SA's Bonang Mohale.