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Stellenbosch makes a genius plan to kickstart its lockdown-smashed economy
Stellenbosch is unlike any other African small town.
Its wealth is unparalleled for a “dorp” its size, and its high-tech science park is the Continent’s “Silicon Valley”.
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How Stellenbosch became a breeding ground for Afrikaner billionaire businessmen
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Once-booming Franschhoek is on its knees: 'People are not eating!'
But the economy of Stellenbosch is toast.
The former tourist mecca cannot support all the restaurants, bars, theatres, etc. that you would expect in a world city many times its size.
And it’s the centre of South Africa’s formerly world-renowned, lockdown-obliterated wine industry.
The Money Show’s Bruce Whitfield interviewed Mike Ratcliffe, Chairperson of Visit Stellenbosch.
Ratcliffe spoke about a project to jumpstart Stellenbosch’s now struggling economy.
We’re pushing for a swift recovery towards full employment… Tourism is such an efficient multiplier of employment…
Mike Ratcliffe, Chairperson - Visit Stellenbosch
We’ve partnered with Stellenbosch company SnapScan… Anybody that goes to a restaurant in Stellenbosch and pays with SnapScan automatically gets up to 50% of their bill refunded as a voucher up to a maximum of R400. That becomes useable to spend at any other restaurant or hospitality establishment in Stellenbosch. But it does expire! … We’ve raised the cash – restaurants immediately get 100% of the cash owed to them… The money is all coming from Stellenbosch – the community is united…
Mike Ratcliffe, Chairperson - Visit Stellenbosch
We only started this project three weeks ago, but it’s already live…
Mike Ratcliffe, Chairperson - Visit Stellenbosch
We’ve open-planned the technology… so that anybody can take it on.
Mike Ratcliffe, Chairperson - Visit Stellenbosch
It’s been a ferociously difficult time for the wine industry…
Mike Ratcliffe, Chairperson - Visit Stellenbosch
Listen to the interview in the audio below.
Copyright : https://www.123rf.com/license.php#standardSource : https://www.123rf.com/photo_111376430_stellenbosch-south-africa-august-15-2018-church-street-with-the-historic-dutch-reformed-mother-churc.html?term=stellenbosch&vti=nl7ftlwjxg6tiskoea-1-10
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