The new BMW M3 is featuring quite prominently in the latest Mission Impossible movie, "Rogue Nation". But the marketers at BMW have also managed to get their latest 7-series a couple of cameo appearances throughout the movie.
(Also read our article: Does product placement in movies work? And is it ethical?)
Product placements in television and films is so big that companies have dedicated teams who look for such opportunities, as part of the overall marketing drive.
Back in 2002, Wayne's World took a dig at the whole idea:
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This video of Australian motocross sportsman Robbie Maddison taking his dirt bike to water and riding the monster waves of Tahiti has gone viral - but Jonathan Cherry says it took over two years for them to get this right.
Check out this short "making of" clip:
Take a listen to the full Ad Feature conversation between Jonathan and Kieno:
This article first appeared on 702 : BMW gets starring role in latest Mission Impossible instalment