Ad Feature

Surfing motorbikes and other pipe dreams for brands to ride the pop culture wave

Andy awards a hero to Volvo cars for their dreamy global work for the new XC90 model while Za rewards NRG with hero status for a clever ad titled #BehindThePlug. Jacob Moshokoa is certain he has brought a superhero to the show with DC Shoes “Pipe Dream”. He chats to Amir Singh of The Fort Group about the role stunts play in modern day brand communications…


This article first appeared on 702 : Surfing motorbikes and other pipe dreams for brands to ride the pop culture wave


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