Today's Big Stories

BIC pens the 'worst Women's Day ad'

BIC SA (best known for ballpoint pens) is under fire for what has been labelled a sexist advert, that they sent out on their Facebook Womens Day on Womens Day. The advert stating that women should 'look like a girl, act like a lady, think like a man and work like a boss', received a lot of criticism on social media.

The message the BIC ad is actually sending

Speaking to Stephen Grootes, Rebecca Davis expresses why she is offended by this ad. She says that telling women to 'think like a man' is meaningless, given that women don't know how men think and that men don't think in a homogeneous way. She adds that she feels that the ad insinuates that if women are left to think and act in feminine ways that they won't have a chance of succeeding in the workplace - which is 'nonsense'.

The message that it is actually sending that a feminine way of thinking is fundamentally less robust, less intellectually vigorous than a man. That in order for women want to succeed, they should take on more stereotyped masculine ways of thinking.

Rebecca Davis, Journalist and Social Commentator

Rebecca adds:

Even the phrase 'Celebrate Women' is beginning to grate on me. Because most of us would be happy not to be celebrated but to be given equal pay, not be raped and treated with a modicum of respect and dignity as a lot of men are.

Rebecca Davis, Journalist and Social Commentator

BIC kind-of apologises

In an apology, issued on their Facebook page this afternoon, BIC said:

We would like to apologise to all our fans who took offense to our recent Women’s Day Post. We can assure you that we meant it in the most empowering way possible and in no way derogatory towards women. We took the quote from a “Women in Business” blog site. The blog site explains the quote and what its intentions were when it was written. BIC believe in celebrating women and the powerful contribution women make to our society.

BIC South Africa

This article first appeared on 702 : BIC pens the 'worst Women's Day ad'


Recommended

by NEWSROOM AI
Read More
Veterans and ANC not on same page about terms of consultative conference

Veterans and ANC not on same page about terms of consultative conference

ANC vets want civil society groups present at the consultative conference, which they want held separately from another meeting.

Top SABC journos applauded for brave testimony

Top SABC journos applauded for brave testimony

EWN's Gaye Davis summarises the evidence of the SABC journalists who appeared before the ad hoc committee in Parliament.

If you're gona be a hero (and smash a car window), make sure you can prove harm

If you're gona be a hero (and smash a car window), make sure you can prove harm

A criminal lawyer explains what leg citizens can stand on if they witness a child or pet locked in a vehicle in risky conditions.

SABC 'in contempt of court' if Motsoeneng reports for duty, says DA

SABC 'in contempt of court' if Motsoeneng reports for duty, says DA

The DA's James Selfe says it is not clear whether SABC's Hlaudi Motsoeneng will be either fired or suspended pending an inquiry.

Tweeps throw shade as court shows Motsoeneng the door

Tweeps throw shade as court shows Motsoeneng the door

A judge has ruled that Hlaudi Motsoeneng should not hold any position at the SABC and Twitter has wasted no time reacting.

Yes, in 2014, I say ‘Equal pay for both men and women in South Africa!’

Yes, in 2014, I say ‘Equal pay for both men and women in South Africa!’

John's musings on employment equity in South Africa.

Popular articles
We're not just cyclists - CT man turns punch-up with driver into safety message

We're not just cyclists - CT man turns punch-up with driver into safety message

He was punched in the face by a motorist last week and tracked the driver down for a meet-up, instead of laying charges.

[WATCH] The spectacular moment AB de Villiers bent the laws of physics

[WATCH] The spectacular moment AB de Villiers bent the laws of physics

The world now knows never to underestimate the athletic form of SA cricketer AB de Villiers after this gravity-defying catch.

Brace yourself the cold is not going anywhere

Brace yourself the cold is not going anywhere

Forcaster, Kumsa Masizana says a cut-off low resulting throughout most parts of the country.

What's better than sex with your partner? Sex with YOURSELF! #MasturbationMonth

What's better than sex with your partner? Sex with YOURSELF! #MasturbationMonth

It's time to dim the light, lie back, relax and enjoy a bit of one-on-one time - with yourself!

[LISTEN] Dailene, the lady behind the video from Thursday's heist in Boksburg

[LISTEN] Dailene, the lady behind the video from Thursday's heist in Boksburg

Another heist was carried out in Boksburg on Thursday morning and led to five people being arrested.

Blind athlete sues popular winery after guide dog barred entry

Blind athlete sues popular winery after guide dog barred entry

Paralympian Hendri Herbst will take Durbanville Hills to court after his guide dog was denied entry inside the restaurant in 2014.

Health Minister proposes scrapping of medical aid co-payments

Health Minister proposes scrapping of medical aid co-payments

The eradication of medical aid co-payments is one of a number of changes to the medical aid scheme proposed by Aaron Motsoaledi.

[LISTEN] Is it Yanny or Laurel? Test your ears!

[LISTEN] Is it Yanny or Laurel? Test your ears!

What's Gone Viral with Khabazela brings you tweets, posts and YouTube videos that have social media talking.