The Science Of ...

How online classified advertisers such as Gumtree and OLX work

OLX is an online classifieds marketplace for used goods.

It is available on the web and through smartphone apps.

OLX operates in 106 countries, including South Africa.

The Money Show’s Bruce Whitfield interviewed Stephen Ballot, country manager for OLX.

Scroll down to listen to the audio.

OLX was created in Argentina, but today it’s owned by Naspers.

Stephen Ballot, OLX

We make money in the same way Google does.

Stephen Ballot, OLX

About R2.5 billion worth of cars are traded on OLX every month.

Stephen Ballot, OLX

You can’t advertise sexual services on OLX.

Stephen Ballot, OLX

Photos are crucial to the success of your ad.

Stephen Ballot, OLX

There are millions of items for sale on OLX right now.

Stephen Ballot, OLX

We have offices in 22 countries.

Stephen Ballot, OLX

A good ad really tells a story about what the product is about. It’ll also offer a good price and will have nice pictures.

Stephen Ballot, OLX

The top seller is probably old Blackberries.

Stephen Ballot, OLX

A very small percentage of ads on OLX are scams. We do rely on users to report them to us.

Stephen Ballot, OLX

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