Each year, the Loerie Awards are held to showcase and celebrate South Africa's advertising industry and its creativity.
There are a number of winners as there are quite a number of different categories.
However, the top honours this year, the coveted Grand Prix, went to Ogilvy and Mather Johannesburg for their KFC SoundBite campaign that allows local artists to have their music heard, through cleverly designed tables inside KFC.
Customers simply press their elbows down on a design etched onto the table and listen to the music through their palms.
Watch the winning advertisement below:
Pick of the Week:
Not easy to admit it, as it showcases one of our biggest sporting rivals, but it's this one:
Listen to the full Ad feature conversation below: