Ad Feature

The big winner at the 2015 Loerie Awards

Each year, the Loerie Awards are held to showcase and celebrate South Africa's advertising industry and its creativity.

There are a number of winners as there are quite a number of different categories.

However, the top honours this year, the coveted Grand Prix, went to Ogilvy and Mather Johannesburg for their KFC SoundBite campaign that allows local artists to have their music heard, through cleverly designed tables inside KFC.

Customers simply press their elbows down on a design etched onto the table and listen to the music through their palms.

Watch the winning advertisement below:

Pick of the Week:

Not easy to admit it, as it showcases one of our biggest sporting rivals, but it's this one:

Listen to the full Ad feature conversation below:


Read More
Jack Daniel's has the best Christmas advert ever

Jack Daniel's has the best Christmas advert ever

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Tesla proves that Elon Musk is a marketing mastermind

Tesla proves that Elon Musk is a marketing mastermind

Tesla loses breath-taking amounts of money every nanosecond, yet the brand is gold. Bruce Whitfield interviews ad guru Andy Rice.

Joburg restaurant changes racist name after outrage on social media

Joburg restaurant changes racist name after outrage on social media

Ad guru Andy Rice knocks Misohawni, but praises outdoor living retailer REI for closing all 151 of its stores on Black Friday.

How artificial intelligence could affect marketing and creativity in the future

How artificial intelligence could affect marketing and creativity in the future

Advertising expert Jonathan Cherry explores how developments in software and technology may change the future of the ad game.

BMW gets starring role in latest Mission Impossible instalment

BMW gets starring role in latest Mission Impossible instalment

Product placements in the television and film industry is big business. Jonathan Cherry takes a look at the latest examples

Advertisers embracing popular Youtube stars with influencer marketing

Advertisers embracing popular Youtube stars with influencer marketing

There are a number of extremely popular YouTube stars who have found the right formula to achieve popularity says Jonathan Cherry.

Popular articles
[LISTEN] 'We are dealing with an outbreak of Listeriosis' - Dr Thomas

[LISTEN] 'We are dealing with an outbreak of Listeriosis' - Dr Thomas

Head of the Centre for Enteric Diseases at the NICD Dr Thomas says that Listeriosis is problematic because it isn’t notifiable.

Publisher saves South African students billions with free textbooks

Publisher saves South African students billions with free textbooks

This year we're going to hit a million downloads of free textbooks in SA - James van der Westhuizen, country manager for Bookboon.

‘Conflicted’ Zuma will never again have say in appointing NPA boss, court hears

‘Conflicted’ Zuma will never again have say in appointing NPA boss, court hears

Shaun Abrahams is no longer the National Director of Public Prosecutions and President Zuma can't appoint his replacement.

Steinhoff money woes and why you should care

Steinhoff money woes and why you should care

The company lost around R100 billion leaving the JSE reeling in one of the biggest private sector business scandals.

Few retirement funds unaffected by Steinhoff implosion (i.e. you just got had)

Few retirement funds unaffected by Steinhoff implosion (i.e. you just got had)

Your money, and Steinhoff… Bruce Whitfield interviews Certified Financial Planner Peter Calitz.

‘There were clear warning signs at Steinhoff. All of which fund managers missed’

‘There were clear warning signs at Steinhoff. All of which fund managers missed’

The Money Show’s Bruce Whitfield interviews Sygnia Group CEO Magda Wierzycka.

Zille: 40 000 affordable housing units in the pipeline for WC

Zille: 40 000 affordable housing units in the pipeline for WC

Western Cape Premier Helen Zille says the government plays a crucial role in the provision of affordable housing in the province.