Ad Feature

What does it take to win a Grand Prix Loerie? The same thing it always took!

No heros and zeroes. Rather Sizakele and Jacob present a special edition of Ad Feature this week, overviewing the big winners at Loeries 2015.

The team reacquaint us with an established Coca-Cola favourite by FCB and a former Loerie radio winner from Geometry Global for Sawa Mninjah – both winners of sought-after Creative Effectiveness Gold Loeries.

Big ideas make great ads.

Click below to see the two big Grand Prix winners of Loeries 2015: “Black Cats on Holiday” won in Branded Content Video: Single Execution for Impact BBDO Dubai and client Loto Libanais.

You’ll also see KFC Soundbyte, the Grand Prix winner in Digital & Interactive: Applications, Games & Interactive tools for Ogilvy & Mather Johannesburg. Creative team representative Ben Evans unpacks the original brief from the KFC client and explains how some cool tech helped them scoop the coveted award.


This article first appeared on 702 : What does it take to win a Grand Prix Loerie? The same thing it always took!


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