Ad Feature

Are Stikeez a good marketing campaign for Pick 'n Pay?

Pick 'n Pay is running a promotion where they giving out a little plastic toy called Stikeez for every R150 you spend.

Jonathan Cherry, Director of Cherryflava Media, says in the short term Stikeez are a huge bonus for Pick 'n Pay but questions whether the promotion is a good move for their bigger picture.

Stikeez seem to have achieved the intended purpose of getting consumers to spend more at Pick n Pay, he says.

According to reports, the campaign has boosted Pick n Pay’s sales by 12% since they started.

It’s either you love it or you hate it, it doesn’t let you sit on the fence.

Jonathan Cherry, Director - Cherryflava Media

Pick of the week

Under Armour is an American brand which has overtaken Adidas with sales of $3 billion. They have released an ad which Cherry describes as "cool". The ad features sporting icons like Jordan Spieth and ballet dancer Misty Copeland.

Listen to the full conversation from CapeTalk's Breakfast with Kieno Kammies:


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