(Bruce Whitfield presents this "Shapeshifter" feature every Wednesday from about 7.30pm to 8.00pm. Be the first to share! Go to facebook.com/brucebusiness 10 or so minutes after the feature ends to find the corresponding article and audio).
Mmatsatsi Ramawela is the CEO of the Tourism Business Council of South Africa.
Mmatsatsi Ramawela’s career in tourism spans more than two decades.
In 1994 Mmatsatsi Ramawela trained as a tour guide for Gauteng, Limpopo and North-West.
In 1996 she joined the National Parks Board and took charge of marketing South Africa’s 22 national parks.
Mmatsatsi Ramawela loves music, travels extensively and collects teas and coffees from around the world.
Scroll down to listen to (or watch) Bruce Whitfield's (The Money Show) interview of Ramawela.
We absolutely don’t exploit Joburg’s interesting history enough.— Mmatsatsi Ramawela
My love for tourism started when I was a student in Cape Town.— Mmatsatsi Ramawela
They used to call me ‘Die Reën Koningin’.— Mmatsatsi Ramawela
Our national parks are some of the best managed in the world.— Mmatsatsi Ramawela
We’ve done extensive research; our new visa regulations have led to many cancellations.— Mmatsatsi Ramawela
There is no talk of retracting these new regulations. But let’s give government the benefit of the doubt. We may be getting a bit of a relaxation.— Mmatsatsi Ramawela
We’ve asked for ‘visa on arrival’.— Mmatsatsi Ramawela
We’ve been getting a lot of support from our Minister.— Mmatsatsi Ramawela
Tourism is not looking good this year.— Mmatsatsi Ramawela
This article first appeared on 702 : Meet Mmatsatsi Ramawela, the woman tasked with revving up tourism in SA