But does it work?

Do consumer promotions work?

Andy Rice, branding and advertising expert, discussed consumer promotions like the FlySafair R1.00 ticket promotion and the PicknPay Stikees everywhere for example. Do promotions like these work?

Rice noted that to some extent these promotions have become short term bribery.

Listen Andy Rice, branding expert, discusses consumer promotions.


This article first appeared on 702 : Do consumer promotions work?


Recommended

by NEWSROOM AI
Read More
[Watch] Fiat offers a ‘full range of vehicle solutions’ in this cliché-ridden ad

[Watch] Fiat offers a ‘full range of vehicle solutions’ in this cliché-ridden ad

Ad expert Andy Rice slams Fiat but loves the Goosebumps-inducing advert by Mini in the USA.

Nike hits again with Caster Semenya (Kaepernick boosts online sales by 31%)

Nike hits again with Caster Semenya (Kaepernick boosts online sales by 31%)

Nike took a risk. Now it’s laughing all the way to bank. The Money Show's Bruce Whitfield interviews advertising expert Andy Rice.

Nando’s burns 'African-nasti' Absa with hilariously cheeky new advertisement

Nando’s burns 'African-nasti' Absa with hilariously cheeky new advertisement

Branding and advertising expert Andy Rice loves Nando’s burn of Absa in its funny and more than a little mischievous new ad.

Loerie winning Apartheid Museum ad comparing Trump and Verwoerd is 'fake news'

Loerie winning Apartheid Museum ad comparing Trump and Verwoerd is 'fake news'

Bruce Whitfield interviews TomorrowToday futurist Graeme Codrington and branding and advertising expert Andy Rice.

Donald Trump sounds just like H.F. Verwoerd in award-winning Apartheid Museum ad

Donald Trump sounds just like H.F. Verwoerd in award-winning Apartheid Museum ad

This Loerie Award-winning advert for the Apartheid Museum will make your blood boil.

Bob Martin’s new adverts celebrate how good pets are for humans

Bob Martin’s new adverts celebrate how good pets are for humans

Bruce Whitfield asks branding and advertising expert Andy Rice to critique the week’s advertising “heroes” and “zeroes”.

Popular articles
Let your nose decide if docci claims into perfume industry are true

Let your nose decide if docci claims into perfume industry are true

Claims have been made that the perfume industry don't want consumers to know the real cost of making these products.

Rail Enforcement Unit to be rolled out this week in the WC

Rail Enforcement Unit to be rolled out this week in the WC

The unit is aimed at curbing crime on trains as well as the destruction of railway infrastructure.

WATCH: Monkey takes the wheel, and Trump says climate change will "change back"

WATCH: Monkey takes the wheel, and Trump says climate change will "change back"

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.

Ramaphosa sets the ball rolling for the appointment of new NDPP

Ramaphosa sets the ball rolling for the appointment of new NDPP

Several legal entities and independent public institutions have been asked to help select possible candidates for the position.

Snakes season is here and if the crawlies visit you, here's what to do

Snakes season is here and if the crawlies visit you, here's what to do

Snake handler Willem van Zyk of Blouberg Snake Rescue says he's already being kept busy with callouts.

'VBS stolen money bought the most useless things like Ferraris and helicopters'

'VBS stolen money bought the most useless things like Ferraris and helicopters'

Deputy editor at Finacial Mail Sikonathi Mantshantsha says it is mind-boggling why no one has been arrested in the VBS saga.

Cape Town tenants could see property prices ease up, says RE/MAX

Cape Town tenants could see property prices ease up, says RE/MAX

The Cape Town rental market is said to be experiencing a major correction phase after an unjustified period of escalated prices.