But does it work?

Do consumer promotions work?

Andy Rice, branding and advertising expert, discussed consumer promotions like the FlySafair R1.00 ticket promotion and the PicknPay Stikees everywhere for example. Do promotions like these work?

Rice noted that to some extent these promotions have become short term bribery.

Listen Andy Rice, branding expert, discusses consumer promotions.


This article first appeared on 702 : Do consumer promotions work?


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