But does it work?

Does “before and after” as an advertising technique work?

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about “before and after” as an advertising technique.

Does it work?

Scroll down for quotes from the audio below.

Bodybuilding before-and-afters are a classic example of this.

Andy Rice (branding and advertising expert )

Every ad, in some way, has a before-and-after message.

Andy Rice (branding and advertising expert )

Almost all weight loss and cosmetics ads use this technique.

Andy Rice (branding and advertising expert )

You can’t imply social or sexual success from drinking any brand.

Andy Rice (branding and advertising expert )

This technique doesn’t work like they used to.

Andy Rice (branding and advertising expert )

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This article first appeared on 702 : Does “before and after” as an advertising technique work?


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