Sun International wins bid to market The Blue Train abroad

Transnet announced Sun International as the winning bidder to develop and implement a marketing strategy for The Blue Train.

The major objective of the partnership is to exploit the global appeal of The Blue Train and to enhance Sun International and South Africa Inc.’s tourism offering.

The Money Show’s Bruce Whitfield interviewed Siyabonga Gama, Acting Group Chief Executive of Transnet.

Scroll down for quotes from the audio below.

The Blue Train is, on average, 70% full. We want to increase that to 100%.

Siyabonga Gama, Transnet CEO

You won’t get much change if you book a one-way ticket and you have only R20 000.

Siyabonga Gama, Transnet CEO

The Blue Train has been voted the world’s leading luxury train for three years in a row.

Siyabonga Gama, Transnet CEO

I don’t rule out the possibility of casinos on The Blue Train.

Siyabonga Gama, Transnet CEO

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This article first appeared on 702 : Sun International wins bid to market The Blue Train abroad


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