You probably know the scenario - you open your browser to surf the internet, and all you see are adverts populating the many websites and opening extra windows.
It also slows down your downloads and uses up your data allocation.
As a result of the annoyance this can cause, many users have taken to using ad-blocking software.
A large percentage of media companies are driven by advertising and promotions. Ad-blocking software is great if you don't want the intrusive marketing in your life. It is a worry for the development of technology however, because the industry is financed by advertising revenue.— Jonathan Cherry, advertising expert
But it comes at a price - some browsers such as Google Chrome will penalise users of such software, for example, by making them unable to skip through pre-roll adverts on Youtube.
Apple is also expected to release its latest IOS9 operating system which will allow ad-blocking tools in its Safari browser.
However, one needs to remember that many sites rely on advertising revenue to keep them running, and that without the ability to advertise their products, many app developers will fall by the wayside.
Pick of the Week
Listen to the full conversation between Kieno Kammies and Jonathan Cherry: