Ad Feature

Advertising a product without the product

Andy, Jacob and Sizakele return with their Heroes & Zeros for the week. Za hands out a zero to FNB for a gender bending radio ad while Andy hands out a zero to another text and acronym-heavy Government print advert in the newspaper. Jacob saves the day handing a hero to Adidas for their war of words with Under Armour over sponsorship of Andy Murray.

Proving how clever modern day advertising has become, Mike Sharman of Retroviral tells us how his agency was recently briefed to create an ad for a new model of Ford – before the vehicle was even in South Africa!

Watch the video below:


This article first appeared on 702 : Advertising a product without the product


Read More
Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

Jack Daniel's has the best Christmas advert ever

Jack Daniel's has the best Christmas advert ever

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Tesla proves that Elon Musk is a marketing mastermind

Tesla proves that Elon Musk is a marketing mastermind

Tesla loses breath-taking amounts of money every nanosecond, yet the brand is gold. Bruce Whitfield interviews ad guru Andy Rice.

Joburg restaurant changes racist name after outrage on social media

Joburg restaurant changes racist name after outrage on social media

Ad guru Andy Rice knocks Misohawni, but praises outdoor living retailer REI for closing all 151 of its stores on Black Friday.

Ad Feature - where sweet is ONLY something you eat!

Ad Feature - where sweet is ONLY something you eat!

Jacob Moshokoa, Sizakele Marutlule and Andy Rice return with their heros and zeroes for the week!

Shock advertising is "obsolete"?

Shock advertising is "obsolete"?

Andy Rice and Jacob Moshokoa share their standout Heroes & Zeros for the week and unpack an astounding piece of research.

Popular articles
Lessons from the spectacular collapse of Steinhoff (e.g. diversity matters)

Lessons from the spectacular collapse of Steinhoff (e.g. diversity matters)

Bruce Whitfield interviews Gordon Institute of Business Science Dean (and marketing expert) Professor Nicola Kleyn.

Number of South Africans visiting the seaside has dropped

Number of South Africans visiting the seaside has dropped

Fedhasa's CEO is encouraging South Africans to take a look at the specials that are currently out there and make their bookings.

Casac to challenge Zuma's appeal of Abrahams High Court order

Casac to challenge Zuma's appeal of Abrahams High Court order

The National Prosecuting Authority (NPA) will appeal a High Court order that its head Shaun Abrahams leave office.

Instead of investigating state capture they are investigating me - Jacques Pauw

Instead of investigating state capture they are investigating me - Jacques Pauw

Journalist and author Jaques Pauw says he doesn't understand why he being investigated and summoned to appear before police.

 Metrorail central line trains suspended due to vandalism

Metrorail central line trains suspended due to vandalism

Metrorail regional manager, Richard Walker says criminals are making it hard for them to operate in the area.

Steinhoff money woes and why you should care

Steinhoff money woes and why you should care

The company lost around R100 billion leaving the JSE reeling in one of the biggest private sector business scandals.

How businessman Max Lichaba struck gold with his jewellery company

How businessman Max Lichaba struck gold with his jewellery company

Entrepreneur Max Lichaba built his own empire and is the CEO of Lichaba Creations and several other businesses. This is his story.