Ad Feature

Advertising a product without the product

Andy, Jacob and Sizakele return with their Heroes & Zeros for the week. Za hands out a zero to FNB for a gender bending radio ad while Andy hands out a zero to another text and acronym-heavy Government print advert in the newspaper. Jacob saves the day handing a hero to Adidas for their war of words with Under Armour over sponsorship of Andy Murray.

Proving how clever modern day advertising has become, Mike Sharman of Retroviral tells us how his agency was recently briefed to create an ad for a new model of Ford – before the vehicle was even in South Africa!

Watch the video below:


This article first appeared on 702 : Advertising a product without the product


Recommended

by NEWSROOM AI
Read More
Nando’s owns the internet! VW tests diesel fumes on humans and monkeys...

Nando’s owns the internet! VW tests diesel fumes on humans and monkeys...

NATIVE VML's Ben Wagner gives Nando’s #MarkFishChallenge tweet a “hero” rating, but slams VW for yet another, huge PR blunder.

Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

The Money Show’s Bruce Whitfield asks ad expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

10 best South African ads of 2017

10 best South African ads of 2017

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

Ad Feature - where sweet is ONLY something you eat!

Ad Feature - where sweet is ONLY something you eat!

Jacob Moshokoa, Sizakele Marutlule and Andy Rice return with their heros and zeroes for the week!

Shock advertising is "obsolete"?

Shock advertising is "obsolete"?

Andy Rice and Jacob Moshokoa share their standout Heroes & Zeros for the week and unpack an astounding piece of research.

Popular articles
Charity loses R39k event deposit after previous Ritz Hotel management goes awol

Charity loses R39k event deposit after previous Ritz Hotel management goes awol

The Ritz Hotel is under new management and the money paid to previous management has still not been refunded.

DStv Premium on a downward spiral, warns tech guru

DStv Premium on a downward spiral, warns tech guru

DStv has lost about 140 000 Premium subscribers to Netflix over the past two years, tech expert Arthur Goldstuck.

Don't blame racism on illness says Eusebius

Don't blame racism on illness says Eusebius

Eusebius McKaiser says it is not unethical for the media to accurately quote the word k***ir if it was used by someone.

Key things to consider ahead of your retirement

Key things to consider ahead of your retirement

If you’re a baby boomer on the brink of retirement, here are a few things to consider ahead of time.

Here's how to check your load shedding schedule in Cape Town

Here's how to check your load shedding schedule in Cape Town

Residents are urged to take note of the schedules as Stage 1 load s​hedding remains a possibility.