Ad Feature

Advertising a product without the product

Andy, Jacob and Sizakele return with their Heroes & Zeros for the week. Za hands out a zero to FNB for a gender bending radio ad while Andy hands out a zero to another text and acronym-heavy Government print advert in the newspaper. Jacob saves the day handing a hero to Adidas for their war of words with Under Armour over sponsorship of Andy Murray.

Proving how clever modern day advertising has become, Mike Sharman of Retroviral tells us how his agency was recently briefed to create an ad for a new model of Ford – before the vehicle was even in South Africa!

Watch the video below:


This article first appeared on 702 : Advertising a product without the product


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