Are jeans a dying trend?

Levi Strauss & Co, the company that invented blue jeans in 1873, is hoping to revive its business by launching a new women’s range to compete with yoga pants.

Last year, Levi Strauss & Co reported a 76 percent drop in second quarter profits for the iconic denim brand.

It is reported that young women don’t wear denim like they did 20 year ago and yoga pants and leggings seem to be taking preference.

CapeTalk’s John Maytham spoke to Pnina Fenster, Editor of Glamour Magazine about jeans losing their popularity to leggings and yoga pants:

According to Fenster, reports about the death of denim are exaggerated and agree with the notion that women want something unique and comfortable.

I don’t think that denim is ever going to go away but it is true that we want more comfort dressing

Pnina Fenster, Editor of Glamour Magazine

Listen to the full conversation below:


This article first appeared on 702 : Are jeans a dying trend?


Read More
'Prasa has to hand over Metrorail to the City right now'

'Prasa has to hand over Metrorail to the City right now'

Unite Behind activist Zackie Achmat says the group plans to take Metrorail to court amid claims of negligence and corruption.

IN PICS: A close-up look at the new Stormers jersey

IN PICS: A close-up look at the new Stormers jersey

The Stormers have unveiled their 2018 Super Rugby home and away jerseys and visited CapeTalk for an upclose look!

High Court: Zuma abused court process in order to reap benefits for his own good

High Court: Zuma abused court process in order to reap benefits for his own good

EWN reporter Barry Bateman reports that the Presidency is asking for leave to appeal the NPA Nxasana and Abrahams judgment.

West Coast rock lobster dwindling due to poaching, says fisheries prof

West Coast rock lobster dwindling due to poaching, says fisheries prof

The West Coast rock lobster is one of South Africans’ favourite festive-season foods. But could the local crayfish be in danger?

'Waste Shark' cleans up plastic in the ocean

'Waste Shark' cleans up plastic in the ocean

 Oliver Cunningham, Commercial Officer Ran Marine Technologies describes a new invention that collects plastic in the ocean.

CNN names Cape Town's 'Mama Rosie' among top 10 heroes - vote so she can be No.1

CNN names Cape Town's 'Mama Rosie' among top 10 heroes - vote so she can be No.1

Rosie Mashale, a.ka. 'Mama Rosie', runs a home for vulnerable and orphaned children affected by HIV/Aids in Khayelitsha.

Popular articles
[LISTEN] 'We are dealing with an outbreak of Listeriosis' - Dr Thomas

[LISTEN] 'We are dealing with an outbreak of Listeriosis' - Dr Thomas

Head of the Centre for Enteric Diseases at the NICD Dr Thomas says that Listeriosis is problematic because it isn’t notifiable.

Publisher saves South African students billions with free textbooks

Publisher saves South African students billions with free textbooks

This year we're going to hit a million downloads of free textbooks in SA - James van der Westhuizen, country manager for Bookboon.

‘Conflicted’ Zuma will never again have say in appointing NPA boss, court hears

‘Conflicted’ Zuma will never again have say in appointing NPA boss, court hears

Shaun Abrahams is no longer the National Director of Public Prosecutions and President Zuma can't appoint his replacement.

Steinhoff money woes and why you should care

Steinhoff money woes and why you should care

The company lost around R100 billion leaving the JSE reeling in one of the biggest private sector business scandals.

Few retirement funds unaffected by Steinhoff implosion (i.e. you just got had)

Few retirement funds unaffected by Steinhoff implosion (i.e. you just got had)

Your money, and Steinhoff… Bruce Whitfield interviews Certified Financial Planner Peter Calitz.

‘There were clear warning signs at Steinhoff. All of which fund managers missed’

‘There were clear warning signs at Steinhoff. All of which fund managers missed’

The Money Show’s Bruce Whitfield interviews Sygnia Group CEO Magda Wierzycka.

Zille: 40 000 affordable housing units in the pipeline for WC

Zille: 40 000 affordable housing units in the pipeline for WC

Western Cape Premier Helen Zille says the government plays a crucial role in the provision of affordable housing in the province.