According to Brand South Africa, MTN is the most valuable brand in the country, followed by Vodacom.
Stephen Grootes spoke to brand and reputation expert, Thebe Ikalafeng about why these cellphone network providers are winning as brands.
Listen to the interview below:
According to the same report, the biggest winner over the last year is Capitec Bank. Thebe speaks about what drives Capitec's success:
Capitec has grown by an unbelievable 63% between this year and last year. The biggest reason for it's growth is that it has gone to the majority of the country and made it easy for people in the lower LSM to access financial services without the strings attached with the other major banks.— Thebe Ikalafeng, Brand and reputation expert
This article first appeared on 702 : Why cellphone network provider brands stay winning