But does it work?

Does selling stuff over the phone (i.e. telemarketing) work?

Telemarketing is a method of direct marketing, usually over the phone, in which a salesperson solicits prospective customers to buy products or services.

Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about whether or not telemarketing (still) works.

Scroll down for quotes from the audio below.

Everyone is contactable by a determined telemarketer.

Andy Rice (branding and advertising expert)

Spare a thought for these poor souls. Telemarketers have to make about 95 calls for one to succeed.

Andy Rice (branding and advertising expert)

South Africa is a great place for companies to set up call centres.

Andy Rice (branding and advertising expert)

Automated calls are an alarming trend. I find it quite depressing. But it works.

Andy Rice (branding and advertising expert)

Telemarketing works, if you have good lists and if you do follow-up calls.

Andy Rice (branding and advertising expert)

This article first appeared on 702 : Does selling stuff over the phone (i.e. telemarketing) work?


Recommended

by NEWSROOM AI
Read More
Does “before and after” as an advertising technique work?

Does “before and after” as an advertising technique work?

Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about “before and after” as an advertising technique.

Do consumer promotions work?

Do consumer promotions work?

Andy Rice, Branding and Advertising expert, dissects consumer promotions like the FlySafair R1.00 ticket promotion for example.

Open happiness! Does hyperbole or exaggeration work in advertising?

Open happiness! Does hyperbole or exaggeration work in advertising?

Stronger than Beast Mtawarira; irresistible to men… Ad expert Andy Rice on hyperbole in advertising and whether or not it works.

Best beer for the 10th year in a row… Do awards work?

Best beer for the 10th year in a row… Do awards work?

Do awards convince consumers of product quality? We interviewed ad expert Andy Rice…

Act like a lady, think like a man…  Does topical advertising work?

Act like a lady, think like a man… Does topical advertising work?

Bic got hammered on social media for their clueless Women’s Day campaign. Andy Rice on whether topical advertising works...

Does the perception of “Brand South Africa” matter?

Does the perception of “Brand South Africa” matter?

Do country brands matter? And, if so, how can we improve ours? We interviewed ad expert Andy Rice.

Big Brother knows who you are (and what you like) and wants to sell you stuff

Big Brother knows who you are (and what you like) and wants to sell you stuff

What is "Big Data" and can it help marketers sell their wares? We interviewed Branding and Advertising expert Andy Rice.

Yes, we can!  Fight back! Do these political campaigns work?

Yes, we can! Fight back! Do these political campaigns work?

Hillary for US president! Andy Rice talks about political campaigns; which ones worked and those that failed.

Does product placement in movies work? And is it ethical?

Does product placement in movies work? And is it ethical?

Branding and Advertising Expert Andy Rice discusses product placement and whether or not it’s a good (and ethical) idea.

Company CEOs increasingly feature in advertisements, but does it work?

Company CEOs increasingly feature in advertisements, but does it work?

Does it enhance a company's reputation to feature its CEO in its advertisements? We interview Branding expert Andy Rice.

Popular articles
‘We’d be crazy to copy! Sometimes we get it wrong. There's no culture problem'

‘We’d be crazy to copy! Sometimes we get it wrong. There's no culture problem'

The Money Show’s Bruce Whitfield interviews Ian Moir, CEO at Woolworths.

'R23 million for rent a month seems huge. I don't think we could've done better'

'R23 million for rent a month seems huge. I don't think we could've done better'

The Money Show’s Bruce Whitfield interviews Adrian Gore, founder and Group Chief Executive Officer at Discovery Limited.

[VIDEO] Muizenberg pedestrian attacked in broad daylight

[VIDEO] Muizenberg pedestrian attacked in broad daylight

A woman was attacked on her way to work earlier this month.

'Tourist who survived 20m fall on Table Mountain is the luckiest man alive'

'Tourist who survived 20m fall on Table Mountain is the luckiest man alive'

Incident commander Roy Schoor says the man fell 20m and landed on a section of a cliff. His cry was heard by someone in Camps Bay.

'Bring back skilled engineers to Eskom' - Solidarity

'Bring back skilled engineers to Eskom' - Solidarity

Trade Union Solidarity says it supports Pravin Gordhan's idea that technicians who used to work for Eskom should be brought back.

Criminals targeting homes with aluminium windows, warns neighborhood watch

Criminals targeting homes with aluminium windows, warns neighborhood watch

The Panorama, Welgelegen and Plattekloof Neighbourhood Watch has identified a new house break-in trend.