But does it work?

Does selling stuff over the phone (i.e. telemarketing) work?

Telemarketing is a method of direct marketing, usually over the phone, in which a salesperson solicits prospective customers to buy products or services.

Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about whether or not telemarketing (still) works.

Scroll down for quotes from the audio below.

Everyone is contactable by a determined telemarketer.

Andy Rice (branding and advertising expert)

Spare a thought for these poor souls. Telemarketers have to make about 95 calls for one to succeed.

Andy Rice (branding and advertising expert)

South Africa is a great place for companies to set up call centres.

Andy Rice (branding and advertising expert)

Automated calls are an alarming trend. I find it quite depressing. But it works.

Andy Rice (branding and advertising expert)

Telemarketing works, if you have good lists and if you do follow-up calls.

Andy Rice (branding and advertising expert)

This article first appeared on 702 : Does selling stuff over the phone (i.e. telemarketing) work?


Recommended

by NEWSROOM AI
Read More
Does “before and after” as an advertising technique work?

Does “before and after” as an advertising technique work?

Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about “before and after” as an advertising technique.

Do consumer promotions work?

Do consumer promotions work?

Andy Rice, Branding and Advertising expert, dissects consumer promotions like the FlySafair R1.00 ticket promotion for example.

Open happiness! Does hyperbole or exaggeration work in advertising?

Open happiness! Does hyperbole or exaggeration work in advertising?

Stronger than Beast Mtawarira; irresistible to men… Ad expert Andy Rice on hyperbole in advertising and whether or not it works.

Best beer for the 10th year in a row… Do awards work?

Best beer for the 10th year in a row… Do awards work?

Do awards convince consumers of product quality? We interviewed ad expert Andy Rice…

Act like a lady, think like a man…  Does topical advertising work?

Act like a lady, think like a man… Does topical advertising work?

Bic got hammered on social media for their clueless Women’s Day campaign. Andy Rice on whether topical advertising works...

Does the perception of “Brand South Africa” matter?

Does the perception of “Brand South Africa” matter?

Do country brands matter? And, if so, how can we improve ours? We interviewed ad expert Andy Rice.

Big Brother knows who you are (and what you like) and wants to sell you stuff

Big Brother knows who you are (and what you like) and wants to sell you stuff

What is "Big Data" and can it help marketers sell their wares? We interviewed Branding and Advertising expert Andy Rice.

Yes, we can!  Fight back! Do these political campaigns work?

Yes, we can! Fight back! Do these political campaigns work?

Hillary for US president! Andy Rice talks about political campaigns; which ones worked and those that failed.

Does product placement in movies work? And is it ethical?

Does product placement in movies work? And is it ethical?

Branding and Advertising Expert Andy Rice discusses product placement and whether or not it’s a good (and ethical) idea.

Company CEOs increasingly feature in advertisements, but does it work?

Company CEOs increasingly feature in advertisements, but does it work?

Does it enhance a company's reputation to feature its CEO in its advertisements? We interview Branding expert Andy Rice.

Popular articles
Menthols far deadlier than regular cigarettes, finds FDA. BAT shares tumble 11%

Menthols far deadlier than regular cigarettes, finds FDA. BAT shares tumble 11%

A proposed FDA ban wiped R176bn from British American Tobacco's market cap. Bruce Whitfield talks to Dr Richard van Zyl-Smit.

Rustenburg SGB: Allegations against school didn't support a finding of racism

Rustenburg SGB: Allegations against school didn't support a finding of racism

The School Governing Body at Rustenburg Girls' Junior School (RGJS) has broken its silence on allegations of racism at the school.

Daughter of Timol murder accused Joao Rodrigues reveals sexual abuse

Daughter of Timol murder accused Joao Rodrigues reveals sexual abuse

Tilana Stander talks about the abuse she suffered at the hands of her father.

WATCH:  Crash, bang, wallop! How would YOU explain this to YOUR boss?

WATCH: Crash, bang, wallop! How would YOU explain this to YOUR boss?

The woman comes out of the crash without a scratch but is visibly distressed by the incident that she may have to explain later.

24-hour traffic service to soon be introduced in Cape Town

24-hour traffic service to soon be introduced in Cape Town

Councillor JP Smith says the City has started to get the ball rolling to expand the traffic service to cover night time.