Ad Feature

Ad Feature blows the whistle on rugby clichés in advertising

Andy, Jacob and Sizakele return with their Heroes & Zeros for the week. Za hands a hero to international shaving product Mook for their TV ad designed to counter the technological positioning of competing brands. Jacob is also full of praise – this time for Mullers Optometrists – who have made visiting their website a surprising and entertaining experience! Andy puts a damper on things by awarding a zero to Peugeot for an outdated radio ad concept.

And seeing as we’re all talking World Cup this week – KFM’s Sibongile Mafu reviews the TV ads relating to the Rugby World Cup which you are most likely to see over coming weeks.


This article first appeared on 702 : Ad Feature blows the whistle on rugby clichés in advertising


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