Ad Feature

Ad Feature blows the whistle on rugby clichés in advertising

Andy, Jacob and Sizakele return with their Heroes & Zeros for the week. Za hands a hero to international shaving product Mook for their TV ad designed to counter the technological positioning of competing brands. Jacob is also full of praise – this time for Mullers Optometrists – who have made visiting their website a surprising and entertaining experience! Andy puts a damper on things by awarding a zero to Peugeot for an outdated radio ad concept.

And seeing as we’re all talking World Cup this week – KFM’s Sibongile Mafu reviews the TV ads relating to the Rugby World Cup which you are most likely to see over coming weeks.

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Branding expert Andy Rice hates KPMG’s airport ads

Branding expert Andy Rice hates KPMG’s airport ads

However, he loves “Patel and Singh – you’ve tried the cowboys, now try the Indians”. Bruce Whitfield interviews Rice.

Elon Musk’s SpaceX starts advertising anywhere-on-Earth in less than an hour

Elon Musk’s SpaceX starts advertising anywhere-on-Earth in less than an hour

Ad guru Jonathan Cherry loves SpaceX’s new advertisement for a service that only exists in the head of Elon Musk.

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Santam’s ad, however, fails bigtime. Bruce Whitfield interviews ad expert Andy Rice.

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The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

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How do you feel today – Beautiful? Or Average?

Ad Feature special guest 947’s Stacey Norman chats to Kate Swan to get the background on Dove's latest #ChooseBeautiful creative.

Heroes & Zeros Ep 30

Heroes & Zeros Ep 30

Every week, branding guru Andy Rice takes us through his highs and lows of advertising in South Africa...

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