The Ad Feature with Jonathan Cherry

Red Bull sued for false advertising

Adverts for products always make claims and promises. It's how they get consumers to buy their products or to choose them over their rivals'.

But how seriously are we meant to take those claims? Can we really expect a particular brand of deodorant to make us more appealing to the opposite sex? Or a hair conditioner?

Red Bull has for years used the slogan "Red Bull Gives You Wings" and created an impression in consumers that it will enhance sporting performance, improve concentration and according to the plaintiffs in the class action lawsuit goes beyond puffery, amounting to deception and fraud.

Red Bull has agreed to pay more than US$13 million to settle the lawsuit. It will cover millions of people who bought at least one can of Red Bull in the past 10 years, with members of the suit each getting a $10 cash reimbursement or two free Red Bull products.

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