Why the world’s favourite drink (and drug!) is about to get WAY more expensive

Humanity consumes over 2.25-billion cups of coffee each day. The culture of coffee drinking is etched into our lives; from our morning fix to coffee dates with friends.

Latin America makes up the bulk of coffee exports and production (Africa comes in second) and has recently been threatened by fungi attacking its crops. Industry research has confirmed that climate change will definitely lead to an increase in the cost of your premium cup.

Waking up will soon cost more

“We will soon pay an extra R15 to R20 for a bag of coffee,” warns connoisseur and founder of Truth Coffee David Donde.

This come as no surprise considering the changing environment and other economic factors tied to the way we produce and consume the beverage.

The history of mass production of coffee goes as far back as the early 1900s and has been through three significant cultural phases or periods of change; the most recent being in the 1990s.

Coffee beans were once a European monopoly. Increased exportation and a cultural flurry lead to a more privatised affair and the rise of global corporations like Zoka and Starbucks.

Second most traded commodity

Coffee is the world’s second most traded commodity, after crude oil.

Local industry players like Truth Coffee and Woolworths are now in the business of sourcing their blend of quality coffees from particular farms instead of countries. “Specialty coffees offer better quality at a cheaper rate,” says Donde, “which is why Starbucks does not have a local South African franchise and is failing in parts of Australia.”

Also listen to the Soundcloud clip for more detail and to learn about the enormous labour costs involved in producing a cup of coffee.


This article first appeared on 702 : Why the world’s favourite drink (and drug!) is about to get WAY more expensive


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Need a loan? How to improve your credit score (before you apply)

Need a loan? How to improve your credit score (before you apply)

Get a free credit report, then follow these five tips and see by how much you can improve your credit record.

5 rubbish beliefs about investing that are keeping you from getting rich

5 rubbish beliefs about investing that are keeping you from getting rich

Financial advisor Warren Ingram rubbishes some popular, yet blatantly untrue ideas that are keeping people from growing wealthy.

‘Americans are brilliant at consumerism! Brilliant!’ (lessons from the US of A)

‘Americans are brilliant at consumerism! Brilliant!’ (lessons from the US of A)

Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis for his weekly small business feature.

R8 million Rubens masterpiece found in SA after languishing on a wall since 1932

R8 million Rubens masterpiece found in SA after languishing on a wall since 1932

Smuggled out of Germany in the 1930s, then forgotten in Joburg. Bruce Whitfield interviews fine art specialist Luke Crossley.

How to make your first R1 million (after that it just becomes so much easier)

How to make your first R1 million (after that it just becomes so much easier)

Rich. Wealthy. Financially free... Call it what you will; the first million is how you get there. Warren Ingram on his book...

Solutionist Thinking: In Conversation with Reuel Khoza

Solutionist Thinking: In Conversation with Reuel Khoza

In the first episode of Solutionist Thinking with RMB, Bruce Whitfield speaks with author, businessman and trailblazer Reuel Khoza.

Popular articles
Why are African teams under performing in the 2018 World Cup?

Why are African teams under performing in the 2018 World Cup?

With only five teams in the World Cup, Africa's performance hasn't exactly been memorable, so what could be the problem?

[Listen] Local hero saves family from fire

[Listen] Local hero saves family from fire

A CapeTalk listener shares the story of a young man who saved a family of five from a burning house.

Woman exposed for calling fellow aircraft passengers the K-word

Woman exposed for calling fellow aircraft passengers the K-word

Reverend Solomuzi Mabuza says he is considering laying charges against the woman for calling him a ka***r.

What business is Nomgcobo Jiba doing at NPA offices?

What business is Nomgcobo Jiba doing at NPA offices?

Freedom Under Law is demanding an explanation from the NPA after Jiba was spotted at their offices, defying a court order.

Hate plastic? Grocer Nude Foods doesn’t have any of it! It’s also cheaper…

Hate plastic? Grocer Nude Foods doesn’t have any of it! It’s also cheaper…

The concept is not new, or a hipster fad. The Money Show’s Bruce Whitfield interviews Nude Foods founder Paul Rubin.

Why Ethiopian Airlines (not SAA) is Africa's biggest and best airline

Why Ethiopian Airlines (not SAA) is Africa's biggest and best airline

State-owned (but not managed) Ethiopian Airlines is profitable. Bruce Whitfield interviews Africa correspondent Lee Kasumba.

Willemse will take Supersport to Equality Court over walk-out findings

Willemse will take Supersport to Equality Court over walk-out findings

On Tuesday, SuperSport released the findings of an investigation by Advocate Vincent Maleka.

You aren't legally entitled to an annual increase (and why your contract is key)

You aren't legally entitled to an annual increase (and why your contract is key)

Employment law litigator Joe Mothibi explains that an annual increase is not a given unless stated otherwise in the job contract.

Callers ask what will happen to Ashwin Willemse after MultiChoice findings

Callers ask what will happen to Ashwin Willemse after MultiChoice findings

On Tuesday SuperSport and Multichoice's said there was no evidence of racism following an investigation into the incident in May.

LISTEN: What's AfriForum's private prosecution attempt against Jiba about?

LISTEN: What's AfriForum's private prosecution attempt against Jiba about?

AfriForum's Kallie Kriel says Jiba abused her position to fabricate a case against former KZN Hawks head General Johan Booysen.